"Why Men Need Women" — the headline to an article about "Why Women Are Good At Getting Men To Give Away Their Stuff."

Instapundit finds a choice example of "the Althouse rule." Here's the underlying article, "Why Men Need Women," which reports a study that finds that "The mere presence of female family members — even infants — can be enough to nudge men in the generous direction."

Instapundit notes that this is the kind of finding that could rankle feminists, who should resist the idea that society's purpose for women is to tame men and structure their otherwise destructive energy for the good of the group.

Fortunately, though, this political incorrectness is offset, as the piece by Adam Grant adheres slavishly to the Althouse Rule on writing about gender, which is that you can report anything so long as you do so in a way that portrays women as superior.

Here's my post from 2005 stating the rule and demonstrating its application in the context of a study about the response to cartoons, which was reported under the headline, "Women May Enjoy Humor More, if It's Funny." "That's not funny" is a punchline for jokes about humorless women, but somehow the reporter of the study transformed the old deficiency into an asset.