We're not children. We don't like to be spoken to as if we are children. And we don't like the use of children in politics. And the photographer did a particularly bad job at cute-ifying those children, whose expression has nothing to do with the way kids feel about 1. report cars and 2. whether adults are voting.
At least the organization refrained from naming and shaming the neighbors, which is what some other groups do.
You can't tell from the return address what politics underlie this mailing, but it's easy enough to find it in Wikipedia:
Working America is an allied organization of the AFL-CIO which works to build alliances among non-union working people. Working America is a nonpartisan, non-profit organization which provides workers who are not union members input into the policies, goals, and legislative efforts of the AFL-CIO.I'm sure they chose Meade as a recipient based on our zip code.