What the ad does is say:
It’s OK to like the guy personally but not vote for him again. This is not a popularity contest. It’s OK to vote against the black guy. You gave him a shot. He gave it his best shot. He failed. And the most effective message is: “It’s OK to make a change” — and not be thought of as a racist.That's Capehart's between-the-lines reading. (Capehart is black.)
Throughout Obama’s presidency, I’ve received more than a few e-mails and tweets from folks complaining that they are branded racist if they disagree with anything the president says or does. And it doesn’t help matters that I have seen more than a few e-mails and tweets from ardent Obama supporters doing exactly that. I have also seen instances of this on television and in print.
[T]he “It’s OK to make a change” ad... give[s] those few, yet crucial, undecided voters the pass they might be looking for to vote against Obama....