Apologies, apologies, apologies. I'm more on the side of standing by what you have done (unless you actually believe you were wrong). Defend yourself!
For example, here was Rush Limbaugh on the radio yesterday:
People have asked me about this woman Sarah Spitz, who's now "apologized," and they want my reaction to it. And this is another thing I'll react to it but I really don't want to. This bores me as well, this whole concept of forcing people to apologize for things they meant to say. Why is she gonna apologize? She meant to say it, she wrote it, stand by it. You want to watch me die, Sarah? Say it! Where are your guts? Well, she's "apologized."...Ha. Exactly. I said the same thing about Tiger Woods, by the way, back in February.
[It's] the latest trend in apologies, "That's not who I really am." You know, "That's not the person I am." Bull! It is who you are! You are a commie! You are a full-fledged Marxist liberal! You do wish I was dead. It is who you are.
I don't care whether it's Tiger Woods saying, "You know, that's really not who I am." It is. It is who you are! What, did somebody steal your personality for a day and grab hold of your hands and start typing on your keyboard and it wasn't you? "This is not who I am. I want everybody to know, as a publicist I understand and this is not who I am." It is who you are!