From the long lines at the NYC store(s).
I expect to just drop by the West Towne Apple store and pick mine up easily. We'll see how different Madison is from New York.
UPDATE: Am I pathetic to have searched Twitter to find out about the line at West Towne Mall? And here. I found a picture. I'm not the type to wait outside before the store opens, and since others are, I allow a little time for the door-crasher bulge to process.
UPDATE 2: I got it! A manageable line: