What about the blogs?Please don't regurgitate into the IV.
We had to set up a whole new apparatus to deal with the challenges they pose. Are they real journalists? ...
... If one of those journalists-turned-bloggers, Chris Cillizza, e-mails you to say he needs an interview, and at the same time one of the Post’s print reporters—say, Dan Balz—e-mails you and says he needs an interview, and you can do only one . . .
Because the print edition of the Post has more of an impact?
Because Balz is on multiple platforms. He’s booked more easily on television. He’s read by more people. He influences people a bit more. Now, the question might not be as much Chris versus Dan as maybe, “Is it Dan Balz or one of the guys at [the conservative blog] Power Line?”
Yeah, or what if [conservative blogger] Hugh Hewitt called?
That’s when you start going, “Hmm . . .” Because they do reach people who are influential.
Well, they reach the president’s base.
That’s what I mean by influential. I mean, talk about a direct IV into the vein of your support. It’s a very efficient way to communicate. They regurgitate exactly and put up on their blogs what you said to them. It is something that we’ve cultivated and have really tried to put quite a bit of focus on.
December 6, 2007
Former Bush communications adviser Dan Bartlett talks about blogs: