The task is to get people in the street to send text messages, as many as possible, but it's also supposed to be a promotion of that new Gillette shaver with 5 blades. But if the game is judged by the number of messages, why should anyone pay any attention to the shaver? I mean, other than to get unusually distracted by the fact that Brent needs a shave? Lenny ("the Russian") figures all of this out, but no one else seems to. It's pointless to think up a "creative" word to text -- like "closer." Just have them text the easiest thing. One letter! Lenny's right. And so hardcore about saying he's right.
The Synergy team gets utterly distracted by the loathsomeness of Brent. What's so loathsome about him? I mean, in addition to the fact that he needs a shave -- and he's otherwise disheveled, which is especially bad since he's also overweight... and everyone else is above-average in looks? Well, he's really pushy, and his way of expressing himself is so annoying that Stacy just has to cut him off, and then he gets all in her face about that. Now, Stacy goes overboard, accusing Brent of being "physically threatening" and saying she can't work with him and they need to oust him right now. Interesting concept, the team firing somebody. How exactly does that work? Well, both Stacy and Brent are lawyers, so presumably there was some legalistic discussion of the concept, but it must have been boring, because we don't get to see it. Bottom line: Synergy wasted time.
Meanwhile, Michael comes up with the Synergy concept: they will all wear bathrobes, and then people in the street will all -- he predicts -- want to know why and will be ready to text message to find out the answer. Hilarious! Somehow they don't realize that everyone on the street will avoid a person in a bathrobe. Well, at least a guy in a bathrobe. Ivana Trump is the new Carolyn and she's all "Oh, bathrobes?" Some of these folks look especially atrocious in bathrobes. Brent's got the belt up under his man-boobs with his undershirted belly hanging out below and, further down, hairy, scabby legs. They go to Times Square. Who would interact with such a man in Times Square? And then he busts out dancing. In flip-flops. And doing Devo-style "robotics."
Meanwhile, Gold Rush's leader Lee ends up ceding authority to Lenny, who's totally right about getting out early and having no gimmicks. We see little of these folks, and in the world of reality show editing, we know the other team lost. And yes, of course, that's what happens.
The "reward" for Gold Rush is to help three down-and-out guys each get a nice suit of clothes together to help them get back to work. Trump preens over the astounding charitableness of this activity. We cringe.
The Synergy gang gangs up on Brent. Michael, who's surely got to know he's on the line for the boneheaded bathrobe concept, emotes about "the aggressiveness that he took out on our female." Stacy now wobbles and says that Brent didn't "threaten" her. She must realize that to claim to have been threatened by a little verbal confrontation and close physical proximity is to reveal weakness. She's wracking her brains trying to pitch this right so that Brent goes down, and she can't quite figure it out.
In the Boardroom, there's plenty of pressure on Brent, but Trump sniffs out the problems with Pepi (the leader, why didn't he lead?), Stacy (you were threatened?), and Michael (bathrobes?). Trump announces he's going to fire two. Keeping up the suspense. We think, so, Brent and who else? And then he fires Stacy and Pepi! As they are leaving, we see Brent in the elevator. He's smirking devilishly. Ha!