Bayer and its agency, BBDO Worldwide, have re-created a 1972 spot for Alka-Seltzer known as "I Can't Believe I Ate the Whole Thing," for the plaintive cry from a gourmand husband that opens the commercial. The phrase, and a variant, "The whole thing," went on to enter the baby-boomer vernacular.
The remake features Peter Boyle as the husband and, as the wife, Doris Roberts, who played his spouse on the CBS sitcom "Everybody Loves Raymond."
What old TV commercial would you like to see remade for a current ad campaign? Which actors would you like to see in the roles? Personally, I'd like to see the old "Mother, please, I'd rather do it myself" ads. Maybe with the actress who plays Susie on "Curb Your Enthusiasm." (Be realistic about the casting. You can't have some big movie actor. Pick someone like Peter Boyle who might actually do it.)