In the 1930s, Admiral Byrd took 2 1/2 tons of NECCO Wafers to the South Pole -- almost a pound a week for each of his men during their two-year stay in the Antarctic. During World War II, the U.S. government ordered a major portion of the production of the wafers. Since the candy doesn't melt and is 'practically indestructible' during transit, it was the perfect food to ship overseas to the troops.
I never really knew what the Necco colors stood for. It was always just mint, chocolate, licorice, and the horrible ones.
Nor did I realize there even could be such a thing as a "candy alliance," let alone “one of the candy industry's most powerful alliances."
Strange how reconfiguring them as message-imparting hearts makes them seem so much better. Text beats taste.