"It was a way to reorient ourselves — we were not in service to anyone else, and we were worthy subjects of our own care. It wasn’t about achieving; it was about putting ourselves at the top of a list that we hadn’t even previously been on. Wellness was maybe a result of too much having it all, too much pursuit, too many boxes that we’d seen our exhausted mothers fall into bed without checking off. Wellness arrived because it was gravely needed. Before we knew it, the wellness point of view had invaded everything in our lives: Summer-solstice sales are wellness. Yoga in the park is wellness. Yoga at work is wellness... The organic produce section of Whole Foods. Whole Foods. Hemp. Oprah. CBD. 'Body work.' Reiki. So is: SoulCycle, açaí, antioxidants, the phrase 'mind-body,' meditation, the mindfulness jar my son brought home from school, kombucha, chai, juice bars, oat milk, almond milk, all the milks from substances that can’t technically be milked, clean anything. 'Living your best life.' 'Living your truth.' Crystals...."
From
"The Big Business of Being Gwyneth Paltrow/Inside the growth of Goop — the most controversial brand in the wellness industry" by Taffy Brodesser-Akner in the NYT Magazine.
From having it
all... to having little symbols of nonexistent meaning... essentially having
nothing... but nothing in a graspable, tangible
form. And it even has a face. The face of Gwyneth Paltrow.
ADDED: The "mindfulness jar" really is a thing kids are making. I did a search to make this image. Click to enlarge and read: