How did Chevrolet manage to make such an effective commercial?

We use a DVR to scroll through the commercials, and this one was effective even when sped through. It also made us go back to watch it, and then rewind and watch it again. We both nearly cried both times!



Now, I see that this was an entry in a "short film" contest that Chevrolet ran. More here.

IN THE COMMENTS: Rose said:

Just think how many of those got crushed during cash For Clunkers - that was sick.