"Slate’s Heather Schwedel recently discussed the 'Pfizer superiority complex' at length. As one source told her: 'One of my cousins got Moderna, and I was like, "That’s OK. We need a strong middle class."' On Twitter, the vaccinated are changing their usernames to reflect their new personal identities: There are Pfizer Princesses and Pfizer Floozies and Pfizer Pfairies and at least one Portrait of a Lady on Pfizer.... Many high-end fashion brands are named after people, like Pfizer (Fendi, Prada, Kenzo), and many are two syllables, like Pfizer (Fendi, Prada, Kenzo). Second... Pfizer is a 'cool word' because of the F and Z sounds, which are what linguists call 'fricatives.' Fricatives 'are really fast-sounding,' which is why you might want to include them in the names of cars, or drugs that are marketed as fast-acting—or vaccines that don’t require you to wait a full month between doses. Moderna, meanwhile, has a lot of sounds called 'stops'—the M, the D, the N—which make the word seem 'slow and plodding'.... It’s also very literal, like a budget brand would be. 'Do you really have to call yourself modern if you’re selling pharmaceuticals that are in fact based on cutting-edge technologies?...No, you’d be more cool about it.;"
From "The Hot-Person Vaccine/The internet has decided that Pfizer is significantly cooler than Moderna—but why?" (The Atlantic).
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