April 28, 2021

"Some collectors questioned the idea of owning art without exclusivity. 'Why pay $69 million for something anyone can see online?'"

"... said Peter Kraus, chairman and chief executive of Aperture Investors, a New York advisory firm, who collects with his wife, Jill, a trustee at the Museum of Modern Art. Their acquisitions include one of six existing versions of 'The Clock,' Christian Marclay’s 24-hour-long video collage showing thousands of clips from movies throughout history. 'Scarcity is worth something; it’s about owning something that you think is beautiful and can’t be seen in anybody else’s house,' Kraus added. 'There has to be some clarity around what it is that you are owning as a collector.'" 

From "As Auctioneers and Artists Rush Into NFTs, Many Collectors Stay Away/Auction sales show a schism in the market: speculative buyers flock to crypto art while blue-chip collectors hold back, fearing legal gray areas and copyright issues" by Zachary Small (NYT). 

The NYT put a link on "The Clock," but it did not go to the full "24-hour-long video collage," only to a short video with where we hear from Siri Engberg, the senior curator of visual arts at the Walker Center in Minneapolis.

She seems weirdly lit up — those eyes! — and asserts: "Marklay has brilliantly wove together clips to give us this sense of artificial cinematic time." Yes, "has... wove together."  Somehow that solecism makes me feel that Engberg isn't really thinking the thoughts that go with the words coming out of her mouth. 

What Markley has done is take movie clips showing clocks and watches and displayed them so that if you start his montage at the right time, the time displayed in his video is — for the whole 24 hours — the time it really is in your time zone. 

Did you notice that I used the word "montage" and the NYT wrote "video collage"? That sets off my bullshit detector. The NYT write has got to know the word "montage." The only reason to say "video collage" instead is if you're stretching to make Marklay seem like an important visual artist and hoping to distract us from thinking about all the people who labor in conventional film editing. And by conventional, I mean they make films people will watch through to the end.

Kraus, the investor adviser quoted in the beginning of this post, questioned buying NFTs when anybody can look at this art on line, but the funny thing about "The Clock" is that no one will watch 24 hours of showing watches and clocks. Hearing the idea alone is enough to get the concept. The 2-minute video I've embedded is probably more than anyone needs to sit through. So how could there possibly be someone who will pay $69 million for the NFT of it?

The question answers itself! Owning the NFT isn't about looking at the art. It's about owning a unique token of the art. You're not so much owning art — like some aged plutocrat with paintings on his wall — as you are owning ownership. It's a perfect celebration of nothing. 

FROM THE EMAIL: A reader named Kay sends me a link to this: "In a horrifying, Orwellian plot twist, the upcoming auction for an NFT of a drawing by Jean-Michel Basquiat will allow the winner to destroy the original artwork." I regard this as a publicity stunt, nothing that will ever happen, but, as they say, when you talk about destruction, you can count me out.