April 30, 2021

"Seeing people who are so excited to welcome me into the community, it’s like, I want to go there."

Said Jennifer Hill Booker, quoted in "Want to Move to Our Town? Here’s $10,000 and a Free Bike/With offers of cash, housing and a budding talent pool, smaller cities and states hope to get in on the ground floor of a new era for remote workers" (NYT). 

The Fayetteville region — including Bentonville, best known as the home of Walmart’s global headquarters — is one of several smaller metro areas and states across the country, from Georgia to Hawaii, trying to lure high-net-worth workers who can increasingly do their jobs remotely. The idea is that they’ll shop in local stores and pay real estate taxes, but they won’t take jobs away from locals. For regional economic development organizations, it’s an effort to build communities with high skill sets to attract start-ups and larger companies in the future. For the migrating workers, it’s a chance to try out an up-and-coming place alongside other newcomers. 


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