October 13, 2018
Reasons to eat chocolate... from Brazil.
Via "These Brazilian Candy Ads Are Undeniably Dark Yet Surprisingly Entertaining/Mondelez brand Lacta creates confectionary chaos" (AdWeek)("wow, talk about a grim way to market chocolate").
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29 comments:
That's some dark chocolate.
Sorry, had to be said.
I feel triggered.
Chocapocalypse
Chocolate Kerbals!
Mmmmmmmmmmmmmmmm
Reminds me of Easter. I always start with the chocolate bunny's ears. But (as with the real thing) the marshmellow chick's head is bitten off first.
The British have a national sweet tooth, and chocolate bars are pitched to adults. So you get commercials like this: Sometimes a chocolate bar is just a chocolate bar
Is Brazil a "shithole"?
Much of Brazil seems to be a shithole based on the media coverage of the barrios in their cities.
The Portugese word is apparently favela.
Brazil produces a substantial crop of cacao.
However, I understand that the old tradition, typical of Iberia and France, of chocolate as a drink, at breakfast or merienda (teatime) is quite gone there, replaced by coffee. This replacement of chocolate by coffee through the last century is typical though. There are holdouts.
If you have not had true Spanish-style thick chocolate (absolutely no comparison with anything obtainable in the US), with churros, you are missing out. This was not something special at all, it was a working class custom as much as anything.
The family custom was exactly so, it was chocolate con churros for merienda. One of those things I miss, maybe more than I thought. I can't have that anymore though, what with the diabetes.
My great-grandfather attempted to promote the growing of cacao on his plantations, thinking it a possible second crop beneath the coconut trees, but with limited success. The tenantry did persist however, and they still grow cacao extensively post land reform. Their old tradition was to send the family a sack of country-chocolate every year, a sort of medieval symbolic rent, received by the patron of the day, my great grandfather, my uncles, and my mother in their time.
The American PC nonsense means we cannot have great commercials any more.
Calgon, take me away to a place with ancient Chinese secrets where it is always time to make the donuts.
Its a clever ad, but does it sell chocolate bars?
It'd be interesting to know the correlation between interesting and effective ads.
"Much of Brazil seems to be a shithole based on the media coverage of the barrios in their cities."
Brazil is a huge country and large hunks of it are great. The media ignores that, and focuses on the crime ridden slums and poorer northern part.
Weiden + Kennedy is well known for twisted themes in their ads. Some of the stuff on local Portland TV in the 90s...
Dark carved hardwood furniture, our monstrous old dinner table cut from a single slice across the trunk of a massive mahogany (god knows what that thing is worth today), Chinese blue-and white pattern teacups on woven rice-straw placemats.
Dark wood and dark chocolate. Its my equivalent of Prousts madeleines.
The instantly conveyed humanity of the chocolate characters in that ad made me sad when they were killed one by one and in the final holocaust.
Does that say something about how life is valued in Brazil?
Lindt 90% chocolate picks them off one by one space alienwise. No ruins of Pompeii deal.
It's been a while since I've heard PV8ADI, who used to be a regular on 40m evenings for six-second conversations. Maybe he's been overrun. He seems to be in the mountains.
https://www.qrz.com/db/PV8ADI
THANK you for a post showing me that in some parts of the world, people CAN have a sense of humor.
That's racist!
Chocolate is a good source of trace essential metals
https://www.omicsonline.org/chocolate-and-cocoa-products-as-a-source-of-essential-elements-in-nutrition-2155-9600.1000123.php?aid=4362
South Park had a Mr. Hanky episode this week. This commercial was too close for comfort.
Chocolate characters eating chocolate. Isn’t that cannibalism?
@darrell
I liked the PC babies.
I liked the PC babies
Always cryin'. They hit that nail on the head.
Haha. That ad is great.
Chocolate is an addiction and addictions are death. Why sugar-coat it?
Protecting kids from the truth of what will tempt them is the worst form of coddling helicopter-parenting. It makes them softer and less capable of growing up strong and defending themselves. Why would someone want to raise their kids that way?
Ever hear of Little Baby's Ice Cream??
https://www.youtube.com/watch?v=j0_fVzTJO-8
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