For more than 100 years, women’s razor brands haven’t shown women’s body hair... until now. Introducing Project Body Hair. A celebration of body hair, wherever it is or isn’t. See more: https://t.co/UdKKQApFoF. pic.twitter.com/Aj4CNTtdHQ— Billie (@billiebody) June 26, 2018
Via The Guardian, which says:
Billie co-founder Georgina Gooley said: “Only showing smooth, hairless legs seemed like an archaic way of representing women. We have always said shaving is a choice. It’s your hair and no one should tell you what to do with it. We’re excited to launch a campaign that will help normalise body hair and change the one-dimensional way in which women are portrayed.”But there's still some reticence:
As well as showing women shaving their legs, the Billie ad shows women combing and blow-drying underarm hair and addresses the prickly subject – via images of a cactus – of shaving pubic hair.Cactus!!
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63 comments:
I preferred the humor of the old Wilkinson commercial: Mow the Lawn!
https://www.youtube.com/watch?v=_9JZWpZS6-g
This is a company that makes women's razors, and they're advocating not shaving, cause feminism.... Do Not Invest.
Modern Women:
We want to be charmless
We want to be fat
We want to be hirsute
We want to act masculine
We want the right to be promiscuous
.
.
.
Why can't we find a man?
This is Cookie levels of willful blindness.
I enjoyed the idea of using a hairdryer on body hair.
Roundup for Women.
next Monsanto product.
Body hair is a force multiplier. It allows men, anyway, to detect a bug on skin that would otherwise be unfelt.
“This is a company that makes women's razors, and they're advocating not shaving, cause feminism.”
They’re massaging the feelz to ease the path of the reelz. It’s a pretty common marketing tactic and one that particularly appeals to White middle-class women. Sure it’s an SUV, but it’s a hybrid, so you’re actually saving the environment!
“This is a company that makes women's razors, and they're advocating not shaving, cause feminism.”
You miss the point: Women want CHOICE.
We don't want to have to shave OR have to not shave.
I think the commercial is great because it says hair is nice, beautiful, and lovable and shaving is something else you can do if you like. That gives a very nice aura to the brand.
And there is, I think, a large market of women who shave some parts some but not all of the time, depending on the season or who they're going to be seen by.
blow-drying underarm hair
This can't be a necessary step. WTF?
"You miss the point: Women want CHOICE."
That's true! But, guess what - Men want CHOICE too.
And, in the modern era, in the face of women making stupid-ass choices, many men are choosing to avoid such women.
Like elections, choices have consequences......
Choice is part of the nagging syndrome.
This weird modern trend of being 100% hairless except for the head is inexplicable to me. At first it was just pedophiles and porn actors who favored the hairless style. I'm amazed anyone would opt for such a high-maintenance "look" that goes unseen 99% of the time.
Being a middle-aged white male, understanding the concept just isn't in the cards for me. I'm lazy. And my wife will go days (maybe weeks) without shaving her legs, which is fine with me. She "sleeks" 'em up if we're going to the beach or if she's wearing something that shows her legs when we go out. Except for a brief hippy period where she lived in the Canadian woods, I doubt her armpit hair ever got long enough to comb or blow dry, and there wasn't electricity in the woods so I'm glad that was before we met.
"Roundup for Women.
next Monsanto product."
I think it's called Nair.
You can't comb the hair on a billiard ball.
Math fact of the day.
rhhardin said...
Roundup for Women.
Genetically modified women, at least.
A celebration of body hair ... well, like the advertising campaign, not really a celebration of anything. Maybe the ad campaign celebrates money.
Pubic hair removal was a porn move to make the action clear.
One of those weird things where making it clearer doesn't make it clearer.
Elections have consequences, heh.
Keep Britain Tidy!
...goes unseen 99% of the time
Speak for yourself.
Prof Althouse says "I think the commercial is great because it says hair is nice, beautiful, and lovable and shaving is something else you can do if you like. That gives a very nice aura to the brand. "
Also, the hairy women look Hideous; so the whole commercial makes you Want to shave
Women are starting to over share.
And there is, I think, a large market of women who shave some parts some but not all of the time, depending on the season or who they're going to be seen by.
Wait. How can that be if this company is just now making it ok?
And, as Mike above notes, having some wierd hairless fetish isn't the answer either. No need to go extreme in the opposite direction.
I'm talking about the lovely girl in the Prom dress, who gets woke, and surprises you with a big bush of unshaven under arm hair to protest something or lecture you about the power of her choice.
Is there NOTHING that is private any more? There is a reason that bathroom doors have a lock.
That's true! But, guess what - Men want CHOICE too.
Hairy legged women have lots of other hairy legged women to choose from.
I'm still into a lot of indie and punk bands, and I think people who aren't following that would be shocked at the degree to which young women today aren't shaving their armpits or legs. It's reaching a point now where it isn't so much that not shaving is a feminist statement, but that shaving is viewed as an explicit anti-feminist statement.
"Cactus!!"
They should show somebody trying to shave a cat.
You miss the point: Women want CHOICE.
Nope, I think you miss the point. You have a company advocating against not using their very product. With the exception of their Body Lotion; every product the company has is related to the act they advocating not to do. The choice already exists to not buy their product, either for a better product, cheaper product, or disinterest in using the product at all. For the latter case, they failed to provide an alternative product of their own.
I'm just being a realist here.
Stubble is the worst.
People adjust their appearence for other people, not (directly) for themselves. If it weren't so everyone would walk around in sweatpants and flipflops with mussed up hair. Anyone can choose not to follow traditional grooming and dressing habits, just as anyone can choose not to associate with people who do so. That's the beauty of modern life in a first world country.
Ann Althouse said...
I enjoyed the idea of using a hairdryer on body hair.
Obviously you’ve never been to my gym locker room where old men use the communal hairdryers to blow dry their crotches.
Cactus is a succulent so, sure, cactus.
The hairs on your arm will stand up
At the terror in each sip and in each sup
...
When the man comes around
...
And the whirlwind is in the thorn tree
The virgins are all trimming their wicks
The whirlwind is in the thorn tree
It's hard for thee to kick against the pricks
I'm amazed anyone would opt for such a high-maintenance "look" that goes unseen 99% of the time.
Oh ... but that one percent of the time ....
They should show somebody trying to shave a cat.
Or a beaver.
rhhardin cite the theorem that must not be named - unless you call it the Hedgehog Theorem.
The first batch of sex robots will come with optional leg-hair you can glue on.
I don’t get why adults want to look like Cub Scouts and Brownies down there, but I came of age in the seventies, so...
Bearded women coming soon to a fetish store near you. No cheating by examining the original birth certificates is allowed. The Patriarchy is verboten.
Beards are one thing, but mustaches are still totally wrong.
You miss the point: Women want CHOICE.
Nonsense. Women HAVE choice. In fact, they have more choice than they have ever had before in their lives and they are still unhappy and increasingly so.
Whether a woman shaves or not is entirely her choice!
What she doesn't want is another 'C' word: criticism. She wants to ability to forestall a husband, a boyfriend, a girlfriend, society from saying anything but 'You Go Girl!' at the fact that her downstairs is unattractive or giving rug burns.
Which is a ridiculous 'Princess' sort of mentality.
Do women judge men when they wear shorts or sandals with socks?
Do women judge men who prefer to date women 30 years their junior vs 'the correct aged woman'?
Do women judge a man according to the state of his shoes or wealth or size?
Do women judge men on if they are 'marriage material'?
Why yes. Yes they do. Frequently.
And women want to avoid another 'C' word: criticism.
So if we have a fat accepting, hirsute girl, she in her heart of hearts, wants her (non-Sado) Christian Gray to be able to overlook her...well...total lack of redeeming features...which she CHOOSE!
It isn't choice. It is the other two words causing all their angst.
This goes to that ridiculous idea of 'Toxic Masculinity'. Men abuse one another and demand that they be tough, independent, and deal with reality, which may hurtfully include the idea that your 5'6" friend is not laying the supermodel.
Women think that this is insanely hurtful.
There is this quote about reason and responsibility but it escapes me now.
Lightly downed is sexy. Coarse hair less so. Underarm hair, if not too hirsute, is sexy. I think a flash of wispy underarm hair puts you in mind of that other hairy area.....I've read that many young women practice grooming techniques to enhance their sex appeal.
I like a nice hairy twat, with lots of bush. Everything else needs to be smooth. I suspect my attitude arises from the fact that I came of age in the late 70's, when most twats were unshaven.
hirsute suits her
Where is Peter these days, anyway? (iron weight rails)
Myself, I like long underarm hair, a braided macramé look.
Walk into a Starbucks filled with hairy women, and you'll hear the sound of crickets as they cross and uncross their legs.
How retro.
Cavewoman to 19th century retro.
There's a few bearded women in Berkeley. Not an appealing look, I'd say. A bit too earthy.
None were wearing MAGA hats, though. So, there's that.
Where is Heddy Lamar when you really need her.
I don't insist that the FWB shave her private area as it often results in painful ingrown hairs. I do strongly suggest to her that she use an electric razor to take that bush down to the ground. She tries to please me. I try to please her, but pubic hair tickles my nose.
I have never understood underarm shaving- the hair there serves a real useful purpose in preventing chafing of skin on skin friction- same with the hair in your crotch.
Ann Althouse said...
"You miss the point: Women want CHOICE."
As always, what women want is to have it both ways, unless they can think of a third.
What FIDO said.
I miss Laslo
Argh, hair is a problem for me. First thing I do is check for forearm hair. If there’s any, I walk away, don’t want any surprises later on. I like some pubic hair, very short and well groomed, bald is a turn off for me. Head hair is a racial thing for me. I love long black Latin hair, love shoulder length blond Euro hair. Won’t sleep with Germanic girls at all. Redheads are also out. Asssuming I sleep with black girls travelling in the next year, they’ll be no hair problems, they come mostly clean as a whistle.
This site really needs an editing function, or perhaps I do.
The two words are criticism and consequences.
Fat Hairy girl is not getting a date with anyone on the northern side of five, maybe six if she puts out and catches him early.
This is the consequences of her choices, but she doesn't want to have to deal with them. Just shut up and tell me I look pretty, damn it!
Sometimes women do things for reasons that have nothing g to do with men. Having nothing or near to nothing to deal with when you’re in a bathing suit is nice.
Also, I don’t think the cactus reference for razor stubble is good marketing. The best way to avoid that is by waxing. My sister and I refer to this as taking the cat to the groomer. But we are rather trailer park.
I admit I shave my underarm hair. Once I got serious about working out and my arm/shoulder area started to get noticeably bigger, that little patch of hair started to look pretty stupid. Plus it makes anti-perspirant/deodorant work a lot better.
Sometimes women do things for reasons that have nothing g to do with men.
Eh. I hear this a lot. It might even be true. But just like editorial mistakes always hurting or slandering Republicans, I find it a bit...odd that these things 'girls don't do for men' generally, as a bonus, I'm sure, turn out to be things men like.
But I am not going to dismiss the possibility. I remember that John Hughes Film "She's Having a Baby', where, using the Althousean definition, Elizabeth McGovern 'rapes' her husband.
He thinks it is because he is a stud muffin. See the title of the movie.
But again...there is that male 'bonus'.
So denial, mixed motives, I don't care. As long as I get a slice off the top, I'm happy that you are 'not doing it for me' and I am just collateral 'damage'.
I love long black Latin hair, love shoulder length blond Euro hair. Won’t sleep with Germanic girls at all.
What about Germanic girls with shoulder length blond Euro hair? Don't understand this one unless you're referring to that Baader-Meinhoff crewcut that was a thing with radical German girls in the 80s.
Haven't we women always had a choice? Just because you choose to make a choice that you don't really want, like shaving your body when you don't feel like it....doesn't mean you don't have a choice. You chose to make that particular choice.
You can choose. Don't shave. Shave some. Shave all. Seasonally shave (my preference) You can also choose to not care if other people are aghast or offended by your body hair.
I'm pretty sure that for my Grandmother and Great Grandmother's the shaving conundrum was pretty low on their list of priorities. Keeping their children alive and finding enough food....probably more important.
If the purpose of shaving one's legs is having smooth, hairless legs. doesn't showing unshaven legs undercut the purpose of an ad for women's razors and/or depilatory creams? I'm no expert, but it seems like it would be like having an ad for a weight loss program with Michael Moore as the celebrity spokesperson.
"You miss the point: Women want CHOICE.
We don't want to have to shave OR have to not shave."
Full blown retarded. It shows that you made your living, and will continue to leech off the taxpayers with your ridiculous pension, at a job insulated from the market and sucking off the government tit.
Full.
Blown.
Retarded.
>>You miss the point: Women want CHOICE.
>>We don't want to have to shave OR have to not shave.
This seems like an idiotic rationale if the point of the commercial is to sell razors. A commercial for beef doesn't show chicken and pork with the tag line "But these other options are also great!"
From a selling standpoint I think it makes sense to show the hair and then show the razor cleanly erasing it. But to illustrate reasons for not buying the product? Makes zero sense.
Blue@9 said...
"From a selling standpoint I think it makes sense to show the hair and then show the razor cleanly erasing it. But to illustrate reasons for not buying the product? Makes zero sense."
You're thinking like a man. You make choices. Women want to have choices, not make them. When you use the razor whose ads say that shaving isn't necessary, you are taking the side of not shaving. You feel like a person who doesn't shave. That feels good. So do your smooth legs.
Did the Grauniad miss the real significance of the cactus?
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