Playboy gets rid of the pictures of naked ladies — because they're "just passé."

"As part of a redesign that will be unveiled next March, the print edition of Playboy will still feature women in provocative poses. But they will no longer be fully nude."

Its executives admit that Playboy has been overtaken by the changes it pioneered. “That battle has been fought and won,” said Scott Flanders, the company’s chief executive. “You’re now one click away from every sex act imaginable for free. And so it’s just passé at this juncture.”

For a generation of American men, reading Playboy was a cultural rite, an illicit thrill consumed by flashlight. Now every teenage boy has an Internet-connected phone instead....

Ah, the end of an era. My father was one of Playboy's original fans, going back to the first issue, which was in 1953. I was born in 1951, and I don't remember a time, growing up, when I didn't see Playboy openly displayed on the coffee table in the living room. Maybe somewhere there was "a generation of American men," ogling Playboy as "an illicit thrill," but my father, a member of "the greatest generation," was an adult married man when the great magazine began, and I, a baby boomer, never saw the publication as illicit. The idea that the internet, with "every sex act imaginable for free," has ousted the naked ladies from Playboy seems rather absurd. But the magazine lives on, and cutting out the nudity seems to be a way to bring in the younger audience:

There will still be a Playmate of the Month, but the pictures will be “PG-13” and less produced — more like the racier sections of Instagram. “A little more accessible, a little more intimate,” [Flanders] said. It is not yet decided whether there will still be a centerfold.

Its sex columnist, [top editor Cory] Jones said, will be a “sex-positive female,” writing enthusiastically about sex. And Playboy will continue its tradition of investigative journalism, in-depth interviews and fiction.... Some of the moves, like expanded coverage of liquor, are partly commercial, Mr. Flanders admitted; the magazine must please its core advertisers. And all the changes have been tested in focus groups with an eye toward attracting millennials — people between the ages of 18 and 30-something, highly coveted by publishers. The magazine will feature visual artists, with their work dotted through the pages, in part because research revealed that younger people are drawn to art.

Good for you, younger people, drawn to art. At some point, perhaps, you've seen enough photography of nakedness, and drawing and painting are new. The Playboy I remember had plenty of art. All those cartoons... and Vargas.