What do they value? Why? Look for patterns in the stuff they buy or own — what are they not getting for themselves? What will their experience be like once they have this gift? Can you imagine and feel how enriched their life will be once they have it?
December 12, 2014
"A Designer’s Guide to Gift Giving."
"Identifying an unknown need requires curiosity and empathy — just like design research."
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4 comments:
I really liked that. Almost lost me for the second when it went into the sustainable blah blah talk. But in the end it focused on how material goods can be treasures - sources of joy. Focus on art, beauty, utility, and connection to the center of a human life.
I've been curing and smoking a lot lately, and smoked salmon hits 2-5 pretty well. Smoked duck breast hits 1-5. Food is so transitory that it can't make a "great" gift, but it can make a very good one.
Then buy them a puppy.
I like the advice.
My guide: Give a gift you want to have yourself.
If in any doubt, a flashlights is always useful to the recipient. And they will remember you every time they find themselves in the dark with dead batteries, which is nice.
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