October 24, 2004
More campaigning at the niche level.
The Washington Post collects some good examples of candidates campaigning at the niche level, a phenomenon I wrote about here. Most of us are voting based on big issues like national security, but the difference in any given state, that captures that state's electoral votes, could be made by single-issue voters concerned with a micro-issue that is only an insignificant part of what the President's job is about.
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