September 6, 2004

Absent tools.

Kerry senior advisor Tad Devine blames Kerry's failure to convey a clear message on the lack of a sufficient number of advertisements in the last five weeks:
"If you want to deliver a powerful message, you need all the means of message-delivery at your disposal. Absent those tools and those means it's just harder to deliver that kind of message."

Having a clear message might help too.

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