"Approachable ... Friendly ... Simple ... Fun ... Clean ... Vibrant ... Playful ... " Searching for a copiable TiVo logo, I came across TiVo's own guidelines for using its logo, which include rules about how you need to set the feet into any horizon line in your drawing so that li'l TiVo guy looks well-grounded. There's also this explanation of li'l TiVo guy's personality:

Simple, friendly and memorable ... with a nod toward TV. It's easy & approachable. It does not suggest technology. ... In as much as subscribers relate to TiVo as a life-changing experience, our vibrant color scheme helps express the enthusiasm of our subscriber base and differentiate TiVo at retail and in communications.

Energizing the base, corporate-style.