December 10, 2025

"Echoing President Trump’s call for classical style in federal architecture, Mr. Rubio’s order cited the origins of serif typefaces in Roman antiquity."

"Those typefaces, which are used by The New York Times, include small strokes at the edges of many characters. Admirers say those flourishes make letters look more elegant and make them easier to distinguish from one another, even though they can also create a sense of clutter. Serif typefaces are 'generally perceived to connote tradition, formality and ceremony,' Mr. Rubio’s order said, adding that they were used by the White House, Supreme Court and other state and federal government entities, as well as in the script on the side of Air Force One...."

From "At State Dept., a Typeface Falls Victim in the War Against Woke/Secretary of State Marco Rubio called the Biden-era move to the sans serif typeface 'wasteful,' casting the return to Times New Roman as part of a push to stamp out diversity efforts'" (NYT).

It's bizarre that wanting things to look normal again is counted as part of a "War Against Woke." I think the NYT is putting it that way to try to make sense of what the former administration did.

Why would the State Department want its official correspondence in the font you see here?

We're told the idea was to make reading easier for persons with dyslexia. Well, maybe, but that Calibri font seems to convey a message of informality or even humility. Don't take us so seriously, world.

Instead of holding the former administration to account for its poor choice, the new administration is framed as hostile to a vulnerable group!

37 comments:

Dave Begley said...

The Nebraska Supreme Court laid down the law on typeface and margins. Arial is banned. But okay in federal court.

Wilbur said...

I'm a Times New Roman guy.
I guess that puts me in the basket of deplorables.

Derve said...

You rich folk need to wake up,
for your own good, and realize that what people wear to the airport and which typeface the gubminit is currently using is not on the Top Ten list of things real Americans are concerned with...

Derve said...

How much does food, shelter, education and commute costs affect the average American worker? Hush up with this silly stuff already... You're in for a rude awakening when you do finally wake up. (and no, getting up early in the morning and rushing outside to document the sun's coming up today really doesn't count...)
Try to look ahead, Prof? Try to frame the important issues that will affect people's futures, as well as their todays? That's why Trump won. Not to bring back a more readable text style, or a more familiar one, for YOUR aging eyes...

What's the price of gas in Madison? When's the last time you filled the gas tank, received a paycheck for your work, stocked a larder, helped a child with their schoolwork? There are important issues out there, Brenda Starr, if only you could open your eyes and see...

It's going to be a long winter. Even in Wisconsin. Wait and see...

Big Mike said...

We're told the idea was to make reading easier for persons with dyslexia.

Is there any real science behind that assertion? Or is this more junk science based on wishful thinking and cherry picked data?

Lem Vibe Bandit said...

Devices read stuff out loud now. The accommodation for someone with dyslexia is available.

Mike (MJB Wolf) said...

It is a clearly tacit admission that woke is in fact the opposite of normal. One could hardly hope for a better endorsement of Trump’s changes than the NYT to declare it “a return to normal.”

Eric the Fruit Bat said...

Comic Sans walks into a bar.

"We don't serve your type."

Obligatory.

Mike (MJB Wolf) said...

Althouse blog presents using a Times New Roman font but my iPhone composes in an Arial style, probably Cabrini.

john mosby said...

This will make a great scene in my upcoming "Helvetica - The Musical!". CC, JSM

R C Belaire said...

FWIW, my favorite is Verdana, a sans-serif typeface designed by Matthew Carter for Microsoft Corporation, with hand-hinting done by Thomas Rickner, then at Monotype. Demand for such a typeface was recognized by Virginia Howlett of Microsoft's typography group and commissioned by Steve Ballmer. The name "Verdana" is derived from "verdant" (green) and "Ana" (the name of Howlett's eldest daughter). [Courtesy of Wikipedia]

Mike (MJB Wolf) said...

Long ago I internalized the lesson that words on paper are more easily decoded with serifs like the Times’ font and lighted screens are easier in sans serif fonts. The comment about dyslexia are off. The sharp contrast of black type on white paper is more difficult for such students to decode but switching to a pale blue or green paper for printed work allows their brain to process language better when reading. An acetate sheet over book pages accomplishes the same thing. But it’s been over 30 years since I was up to date on the latest in Special Education practices.

buwaya said...

"Helvetica: the musical" - a high-concept minimalist work, all the songs accompanied by a single ukulele. Actually that was my daughters idea for her unfinished "Vegetable opera".

rehajm said...

Patrick Bateman: New card. What do you think?
Craig McDermott: Whoa-ho. Very nice. Look at that.
Patrick Bateman: Picked them up from the printer's yesterday.
David Van Patten: Good coloring.
Patrick Bateman: That's bone. And the lettering is something called Silian Rail.
David Van Patten: It's very cool, Bateman, but that's nothing. Look at this.
Timothy Bryce: That is really nice.
David Van Patten: Eggshell with Romalian type. What do you think?
Patrick Bateman: Nice.
Timothy Bryce: Jesus. That is really super. How'd a nitwit like you get so tasteful?
Patrick Bateman: [Thinking] I can't believe that Bryce prefers Van Patten's card to mine.
Timothy Bryce: But wait. You ain't seen nothin' yet. Raised lettering, pale nimbus. White.
Patrick Bateman: Impressive. Very nice.

Mike (MJB Wolf) said...

To be accommodating the official printed documents should stick with Times style font and Web sites could allow the viewer to select the font. Individual choice appeals to me.

Saint Croix said...

If the NYT was serious it would put the article in a different typeface

so it was easier to read

rehajm said...

Times New Roman for me too…watches have dome interesting fonts. Early Movados were of the highest quality and they used a font that looks like the font for the opening credits for old westerns. Breguet numerals are iconic and emulated…

Leland said...

Is there any real science behind that assertion?

I assisted in a study testing type fonts for highway signs. Sans serif is easier to read words by shape appearance. That is, you don’t read the letters but the shape to determine a word. That’s great if you know the word you are expecting to see, which happens when driving and navigating. Not so good when reading comprehension is required.

rehajm said...

I think the NYT is putting it that way to try to make sense of what the former administration did.

…that’s a heavy lift unless you’re willing to concede they were trying to destroy civilization…

Kakistocracy said...


Like sans through the hourglass, so are the DEIs of our lives.

I lost my job, my kids have measles, and my town is flooded with cocaine now that Trump pardoned all the traffickers. But at least the State Department is using Times New Roman again.

Enigma said...

Tradition you say? Let's go back to mid-20th-century monospace "Courier" typewriter fonts. It has serifs, but is ugly as sin. Still, even Google is on board -- 1. Go to search. 2. Type "Courier font" and press Enter. 3. Sit back and enjoy that retro vibe.

In my experience SIZE and CLEARLY SCANNED/PRINTED COPIES are more important than most typefaces/fonts for legibility. Obvious exceptions include the biker club favorite Blackletter, and of course Comic Sans.

Ignore the words of this discussion. Trump is consciously trying to wipe everything Biden, Obama, Clinton, Carter, and FDR ever did from the historical record. Democrats tried to wipe him away 1,000 different ways. Sometimes Trump's moves make sense and sometimes not. But backlashes will be backlashes.

Kakistocracy said...

We’re not a serious country.

Comic Sans would be much more appropriate for this administration.

Rocco said...

Serifs are there to help guide the eyes from letter to letter while reading. A good serif font is best for reading long sections of text like books or legal documents.

Sans-serifs remove the serifs to reduce visual clutter for briefer text, like in Leland’s example of road signs. Or the small, brief “This site is protected by…” message at the bottom of the page.

And then there’s decorative fonts like Comic Sans or Western Typeface.

Another variable is screen vs print. For example, the Georgia font was designed to be a serif font easier on the eyes when viewed on a monitor.

The choice of face ultimately depends upon the designer’s eye.

Beasts of England said...

’Patrick Bateman: Impressive. Very nice.’

Great scene!

Rocco said...

MTNRGA ! Make Times New Roman Great Again.

mezzrow said...

My all time favorite font.
"Be seeing you"
"Be seeing YOU"
You Are Number Six, I Am Number Two. Who is Number One?"

Christopher B said...

If you assume 'whole word' reading instruction combined with Leland's comment then the idea it's easier for dyslexics to read makes some sense. Upper case I and lower case L are hard to distinguish in a sans serif font.

Aggie said...

Isn't there a font that's called Times New Roman?

Howard said...

Obviously Trump chooses Times New Roman. It's a clear sign he wants to be a dictator like Julius Caesar.

Aggie said...

"...I am NOT a Number ! ! I am Free Hand ! ! !"

Howard said...

I'm lysdexic and I support this message.

planetgeo said...

If the NYT was serious about this, they would start publishing their articles using Wingdings font...you know, so Kak and Inga could understand them.

tommyesq said...

I am reading a book right now ("How to Dodge a Cannonball" by Dennard Dayle, really good send-up of the Civil War) that uses a cursive font when a letter is being read or written. I wonder if that excludes younger generations from enjoying the book, not sure how many schools still teach cursive.

Earnest Prole said...

Instead of holding the former administration to account for its poor choice, the new administration is framed as hostile to a vulnerable group!

The thing about kayfabe is that the script is already written regardless of the particular subject.

Rocco said...

Howard said...
Obviously Trump chooses Times New Roman. It's a clear sign he wants to be a dictator like Julius Caesar.

As a guy, I’ve spent a lot of time thinking about the Roman ….. font.

Literally, back in my web page developer days.

Rocco said...

buwaya said...
”Helvetica: the musical” - a high-concept minimalist work, all the songs accompanied by a single ukulele.

I am now imagining Tiny Tim singing ‘Tiptoe Through the Typeface’.

Fred Drinkwater said...

Calibri sucks. That is all.
Signed,
Former Adobe Font Guy

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