"The women’s hair is in Utah curls, long waves with straight ends, popularized by Mormon momfluencers. Their makeup is heavy..."

"... the content creator and comedian Suzanne Lambert called it 'Republican makeup,' which she explained to me is 'matte and flat': thick eyebrows and lashes, dark eyeliner on the top and bottom lids, a bold lip, lots of bronzer. 'Inappropriate unless you’re on a pageant stage. And in that case, I would still do it differently,' she said. Their clothes, whether casual or corporate, are form-fitting and often accessorized with giant crosses. They are always thin and almost always white. To each her own. But it is also undeniable that this hyperfeminine and overtly Christian look offers a stark contrast to the often blunt and even brutal language they employ. Another glaring example of this is the horrifying video of Kristi Noem, the homeland security secretary, at CECOT, the tropical gulag in El Salvador where the Trump administration has sent migrants. She stood there before a group of shirtless prisoners and declared, 'If you come to our country illegally, this is one of the consequences you could face,' while wearing a $50,000 Rolex.'"

Writes Jessica Grose, in "MAGA Beauty Is Built to Go Viral" (NYT).