Writes Lauren Michele Jackson in "The '-ification' of Everything/Novelty coinages are good at grabbing attention in the digital economy. What do they really have to say?" (The New Yorker).
“Within my narrow window of the Web, I’ve seen... comments about the '“living-room-ification of public spaces'... and the 'that’s what she said-ification of humor'... complaints... the 'Pitchfork-ification of leftist politics,' and the 'spreadsheet-ification of society.' leadership.... Earlier this year, the writer Cory Doctorow introduced 'enshittification' to describe the deterioration of online platforms such as Amazon, TikTok, and the app formerly known as Twitter.... 'Enshittification' clarifies something about the suffix in question, which is that it rarely announces good news. Nobody wants 'app-ification,' 'Uber-ification,' 'Airbnb-ification,' 'Marvel-fication,' or 'Walmart-ization'...."
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19 comments:
what is didgital economy? letting fingers do the walking?
digit-ified OTOH? numer-ified
Our culture is exhausted. It has nothing to say.
The Ramaswamification of the Republican politics. He'll put things right and fast too with a spicy flair, just like curry in a hurry!
Can we talk about The New Yorkerfication of our northeastern and mid-Atlantic thinkers?
"Hey Siri, how do movements and fashions and fads start?"
Hugo's "Nothing is as powerful as an idea whose time has come" is merely a reasonably accurate description of history.
I apologize to fellow commenters for contributing to this fad by coining, or thinking I did, bananification, which I guess now should be banana-ification, of the legal system, to refer to the Trump persecutions.
the atlantic has become a garbage publication under the widow joba, there were indications of decay before, but the putrification has become terminal
It says "The Atlantic" and "The New Yorker" readers are to simple minded to understand topics unless those publications relate it to something familiar to the reader but otherwise would be unrelated. Hence others suggesting it says nothing.
STOP THE IFICATIONIFICATION OF THE LANGUAGE!
I just use "re-ification" for all such needs. Covers everything.
-ify gives a denominal verb
-ification gives a deverbal-denominal noun
so changing a noun into a noun but pointing to the making-of.
the people who said free movement was human sacrifice, who don't believe in the constitution, who proffered the 1619 fraud,
"Meanwhile, the rap dignitary Chuck D, of Public Enemy, attributed the groundswell of support for Trump to 'dumbass-ification.'"
Well and succinctly put!
"Californication" is perfect in its clarity and concision.
It is a lazy shortcut for journalists who are generally not good at anything, including their jobs. See -gate.
Oddly, Bidengate has not met the lexicon, despite it being more appropriate than 99% of the other examples.
When someone asserts the dumbass-ification of others, I feel like it's a "takes one to know one" sort of thing.
It's better than weaponization.
As words go, “polysyllabificationizing” is an old favorite of mine.
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