Spain’s equality ministry has launched a creative summer campaign encouraging women of all shapes and sizes to hit the beach, with the slogan: “Summer is ours too.”
The colourful campaign’s promotional image features five women of different body types, ages and ethnicities enjoying a day in the sun. “Summer is ours too,” it says. “Enjoy it how, where and with whomever you want.” The campaign also features a woman who has had a mastectomy topless.
“All bodies are beach bodies,” Ione Belarra, the leader of Podemos who serves as social rights minister in Spain’s Socialist-led coalition government, said. “All bodies are valid and we have the right to enjoy life as we are, without guilt or shame. Summer is for everyone!”
Maybe it's the government's business to promote the tourism industry and they have evidence that many women are avoiding the exposure. That might explain encouraging women and not men. Maybe men — however they look — just go to the beach when they want to go to the beach... or when they want to get a look at women's bodies. And that may be why we're seeing this ad, so men can gawk at it:
I think it's quite weird for the government to be instructing people about when to feel shame. And "All bodies are valid" is a strange concept. Valid? Are bodies making an argument? Are bodies seeking some legal goal?El @InstMujeres lanza #ElVeranoEsNuestro. Cuerpos diversos, libres de estereotipos de género, ocupando todos los espacios. El verano también nos pertenece. Libres, iguales y diversas. pic.twitter.com/BjS3YDaEYR
— Toni Morillas (@antoniamorillas) July 27, 2022
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61 comments:
Spain’s equality ministry, There's yer problem.. Right THERE!
The only thing an equality ministry could Possibly Do, is declare
All bodies are Equal.. But SOME bodies are more equal than others.
"I think it's quite weird for the government to be instructing people about when to feel shame."
It's not the government instructing people to feel shame. It's obese women. The dysgenic have seized the levers of power at multiple levels in most governments around the world, and use the official levers to push a message that makes their lifestyles seem more attractive or more desirable than they actually are.
It's not the government, it's the 'who' of government. Obese women are basically shaming fit women for the sin of looking better than they do.
Know your enemy.
Sheesh. I can't get that image out of my head.
And no, all bodies are not beach bodies.
This ad campaign is simply the monetization of a recent social fad, by advertising agencies paid by the government, whose ad pesos come from mulcting those citizens & tourists so targeted. Follow the money, every time.
Addendum to my prior post:
Sometimes when you're big, fat and ugly you really are big, fat and ugly.
Spain’s equality ministry...
There's your problem right there.
No longer Liberty, Equality, Fraternity... Now it's Liberty, Equity, Diversity
Diversity Explicitly separates people from other people.
Fat Chix; over THERE, Black Gals; over THERE, Trannies; in the back,Hot Babes; Right HERE!
STAY IN YOUR GROUPS!!!
In other news from Spain, sunblock sales by volume has skyrocketed.
Muy mal.
Entonces…
This is as affirming as your mom telling her teenager, "I think you're cool."
Our governments are into so many things so far beyond their expertise or competence, and well beyond their stated purpose, that it's astounding to me any of us continue to send any of them any of our money. Yet we all do- all over the world. We keep funding more and more of these intellectual giants in the name of 'Da Peoples'.
And believe me, somewhere right now, as we sit here, there's a person sitting in a DEI office in some state capital looking at that article, passed onto them by a former college associate, thinking, "Hey. That's a great idea to spur travel to our state lakes. Wisconsin lakes should be for everybody."
This is the sort of thing Jordan Peterson inartfully reacted to. Although that woman on the SI cover wasn't bad, compared to the hunk of blubber in this photo.
Anorexia, obesity... It's all good, according to the equality dept.
You know, I still haven't gotten used to the redefinition of the legs to include the buttocks. It has become standard, over the last 40 years, to cut the bottom of the bathing suit to reveal the ass. This was originally explained as creating the optical illusion of long legs. Asses weren't so popular then, and the idea was all about legs looking long. So what if part of your ass now counted as leg? No one cared about having more of an ass. This was back when it was a standard joke to say "does this make my ass look big?" You didn't want your ass to look big. Nowadays, a big ass is popular, and the bathing suits simply reveal more and more ass, not for that long-leg illusion, but to expose a big bare ass at the beach. Not a beach for nude sunbathing, but any old beach. And the *government* is displaying ass like that — a gigantic naked ass — and all in the interest of helping women feel good about themselves. What if the government's putting some lady's giant naked ass in my face makes me feel bad? What then? You've undertaken to help us with our feelings. How will you help with that?
The Equality Minister had to mud wrestle the Health Minister to get her policy accepted. You might have thought the Health Minister would have won, but the Equality Minister had the weight advantage, and crushed her. Obesity does have advantages.
No liberty. It's now Diversity, Equity, Inclusion.
‘Asses weren't so popular then…’
How is that possible?
“some lady's giant naked ass in my face”
There is no coffee strong enough to steel one for viewing that. The tat is the cherry on top.
All bodies are valid
We don't pronounce the word quite like its root, but there it is staring the fat, the flabby, and the feculent straight in the face, invalid, suffering from disability or illness.
There's something hilariously desperate about people, particularly obese women, who need to circumlocute reality.
I've watched this fad with a type of academic interest to me. History shows us beauty is in the eye of the beholder and there's no one body type/image that attracts all, and desirable body types morph over time. We are currently in a phase, for example, where women are spending enormous time to grow and focus on growing their gluteus and leg muscles. Clothing is designed both highlight and augment the look of those muscles.
...
Ok, so that being said, I can understand a strong emphasis on a diverse image of beauty.
At the same time, across history, things that are UNHEALTHY are very rarely considered beautiful. They may be made into art, but they are rarely celebrated as signs of beauty. A smoker's teeth, excessively sunburned skin over an accumulated lifetime, true unhealthy levels of fat.
However, we can see marketing companies being hired to promote the eye of the beholder to see beauty in unhealthy levels of fat today.
This is not a good thing. It needs to be recognized you can be overweight and yet in good health, but in almost all cases excess fat (usually at or above obesity levels) is a very negative health factor.
Ann at 8:41
Ann
That might be your best post ever.
A few decades ago young men put "No Fat Chicks" stickers on their cars, as still sold by Amazon today:
https://www.amazon.com/chicks-decals-bumper-stickers-drifting/dp/B00CJXNY3G
Redefining unhealthy obesity through body positivity is utopian at best and will lead to sarcasm or backfire into worse treatment of obese people.
Young men also used to cut the "B" and "R" off of In-N-Out Burger bumper stickers:
https://mono-cheese-factory.blogspot.com/2009/07/in-n-out-urge.html
Politicians wishing away primal sex competition, instincts, and desires...well...they tried...
When is your body image the government's business? The answer — in Spain — is, apparently, when you are female.
Swing and miss. Did you overlook.....
Oh never mind. This time I did read what others said before hitting "publish." Gilbar and others got it right away.
"Nowadays, a big ass is popular..."
To who. That's a very important question. Who.
"And that may be why we're seeing this ad, so men can gawk at it"
Umm, I don't think so.
"I think it's quite weird for the government to be instructing people about when to feel shame."
Why? It is the job of prog government to instruct the populace, about anything--including shame and shamelessness.
"And "All bodies are valid" is a strange concept. Valid? Are bodies making an argument? Are bodies seeking some legal goal?"
Not strange at all. It's the logic of prog equality applied to body politics. And yes, there is a legal goal--to extract more and more money from the fit for the benefit of the unfit.
But of course, as always with prog politics, just as some people are more equal than others, some bodies are still more valid than others.
I must admit I was one of those young men, enigma. To be honest, I feel no remorse.
It’s a terrible thing.
And "All bodies are valid" is a strange concept.
I suspect something got changed in translation.
Maybe they should also publish ads of fat, beer-bellied men at the beach in Speedos.
Well . . . . . maybe not.
Sponsored by the Spanish Association of Dermatologists. "Don't forget your annual Skin Check."
My dictionary says "válido" means not only valid, but also, as a secondary medical meaning, "strong; robust; fit." I don't know if that meaning comes out in everyday usage, but for a bureaucrat, to think of something as "valid" or "invalid" comes naturally, whatever it is that one is talking about. You could think of discrimination or prejudice as stamping people "valid" or "not valid" in the way that bureaucrats used to stamp documents.
The fashion for skimpier bathing suits came -- I believe -- from Brazil, and apparently, the bootie fetish is well established there.
What are the odds that the people running Spain’s "equality ministry" live significantly better than the average Spaniard?
"So what if part of your ass now counted as leg?"
Diminishing the old joke about "legs going all the way up and making an ass of themselves".
Mikee at 8:17 has it. When people think that "governing" is a job, they will take any opportunity to move money from A to B (skim a little off the top) and then B owes them, big time.
I don't see anyone in a wheelchair.
Maybe all the sand in the gears?
I am sick to fucking death of seeing humongously fat women wearing skimpy clothes being pushed as 'celebratory.'
I'm sure it's somebody's kink, but it's not mine.
If this campaign succeeds, I predict a 20% rise in accidental harpoonings...
'Asses weren't so popular then...'
News flash: asses have always been popular.
At least the cute, perky ones...
You never know where this stuff will come from. In the dozen or so countries that I've been to, Spain has noticeably the most attractive women of any of them - at the beach or anywhere.
It seems to me that the Government of Spain and the 'citizens' of New York could get together on this and create a whole 'We are the World (of asses)" sort of thing.
NY Subway Pool Partee
"I like big butts and I cannot lie, what other brothers will deny . . ."
But not THAT big. My wife is a pretty petite with a big ass, but damn--there's a limit.
Shades of Tucker's discovery, the RI twerking state rep.
'a gigantic naked ass'
And a tip for all you ladies out there: do not get all tatted up, gigantic ass or no.
Especially if you are a pretty girl/woman.
You come off as a 'me too' person with no individual thoughts.
It's a shame to see a beautiful young woman with perfect skin marked up with ink.
I see it every day at the coffee shop...
If you have to buy sunblocker by the gallon, stay off the beach.
"And that may be why we're seeing this ad, so men can gawk at it..."
Hmmmm ... I suppose I might consider gawking the gal in the lower left. After a couple beers ...
“some lady's giant naked ass in my face” -
You cannot avoid ladies' GIANT asses, stuffed into spandex, anywhere. I am constantly disgusted in the grocery store because the ailes are too small to pass by these GIANT asses slowly waddling in front of me.
"That might be your best post ever."
Althouse está en fuego!
Reading this thread is like watching a trainwreck.
I get the underlying virtue of “We all have the right to live life without shame or guilt” but the problem is, we do feel guilt or shame. We see our obesity as either 1) our fault or 2) our parents fault but either way, responsible or not, that shame/guilt is there and no amount of throwing your flabby cheeks in exaltation is going to wash it away.
This is my core problem with secularism and leftist Christianity: it’s built on the lie that words can wash away reality. I prefer the scapegoat angle in the OT and the NT. Something guiltless, outside of us, receives our shame/guilt and takes it away. You may say, Well that’s just more words but tell that to the goat that the priest laid hands on and sent away. Tell that to a dying God on the cross. Not mere words. And we are forced to admit we needed the innocent to solve our guilt.
Asses weren't so popular then…’
Reporter: "what's the first thing you look for, in a woman?"
gilbar: "Well, that depends if she's walking towards me, or away"
Rush Limbaugh: I love the women's movement — especially when walking behind it.
lonejustice said...
Maybe they should also publish ads of fat, beer-bellied men at the beach in Speedos.
Seems to be a good time to note that I have heard you can find all sorts of pr0n on the internet featuring all sorts of female body types including BBW, mature, and other visual fetishes that apparently get enough viewing from a largely male audience to keep getting produced. I have yet to hear of any pr0n, even of the chik-lit variety, that features anything but hunks with six-packs and thick ... wallets, leading me to believe that the objective of these advertisements and other expressions of body affirmation is not to enlighten troglodyte men.
Just so you're all aware, I identify as 6'2" 240 and ruggedly handsome so I have no trouble at the beach or pool or whatever.
'If you have to buy sunblocker by the gallon...'
Or clothes from Omar the Tentmaker...
'You cannot avoid ladies' GIANT asses, stuffed into spandex, anywhere.'
Indeed a shame.
But when you're behind a 18-20-something who looks like a yoga instructor or bikini model, that's when you say a silent prayer of thanks to the man (it had to have been a man) who invented yoga pants...
'Maybe they should also publish ads of fat, beer-bellied men at the beach in Speedos.'
Apparently you've never been to a beach in Portugal when it's wall-to-wall German tourists...
#BringBackBathingMachines
I hope the equality ministry isn't next door to the tourist ministry in the hall of ministries.
Ann: the link below will help soothe your mental trauma over asses on the beach. A video by Seoul Walker - last summer's walk on the beach in Busan. Not an ass in sight - I promise. In fact, I was surprised to see how very covered up most people were. The only bikinis in sight are a handful of Caucasian women. Compare and contrast with a beach in Brazil:
https://www.youtube.com/watch?v=KL9UXI6HcWc
Apparently they want to drive men away from the beach
Jennifer Lopez, Vanity Fair, 1998. The end of 'Does this make my butt look big?'
Ann said, " And the *government* is displaying ass like that — a gigantic naked ass — and all in the interest of helping women feel good about themselves. What if the government's putting some lady's giant naked ass in my face makes me feel bad? What then? You've undertaken to help us with our feelings. How will you help with that?"
Exactly! I was happily digesting breakfast and reading AA and see this shocking image. Very unpleasant feelings were induced. You expect the unexpected on AA, but not from a government. This is a (macro) micro aggression!
How strange.
According to Martyn Rady (The Habsburgs. p. 163): Phillip III of Spain (r. 1598-1621) "when his grandiose plans came unstuck, [] became lazy and diffident, entrusting his affairs to his advisors and, increasingly, to his valido or confidant, the duke of Lerma. The valido, halfway between a royal favorite and a prime minister, took care of most royal business and, in the case of Lerma, usurped his position to make a personal fortune. Even so, a valido was useful to the ruler and not only as a workhorse. When policies failed, he could be blamed."
I've been paddling at the campus leisure pool. I see things there ranging from the radically repulsive to the goddess-like--what some randy priest character in a French historical movie called "Proof that God loves us and wants us to be happy!" OWTTE.
"Apparently you've never been to a beach in Portugal when it's wall-to-wall German tourists..."
My wife and I traveled to Portugal for 14 days a few years ago. We didn't see any fat German men at the beach in Speedos, but maybe that's because we rented a car and spent all of our time in Lisbon, Sintra, Nazare (beaches), Coimbra, Evora, and Salema (beaches). We didn't spend any time at the big resorts, so maybe that's how we avoided these fat German tourists.
Gonna have to replace the missing sand.
Fat is beautiful, or healthy at any weight, is a first-order risk of progressive health conditions and diverse diseases including Covid-19/20/21/22. Normalize, tolerate, or reject? Apparently, normalize, with progressive, shared prices. #NoJudgment #NoLabels #Forward!
The big bottomed chick looks photoshopped somehow, to me. Her legs are too long to begin w/. Even w/out the ass added on. It’s a weird pic.
Also- you say DEI.
I say I before E. DIE.
'We didn't spend any time at the big resorts, so maybe that's how we avoided these fat German tourists.'
Kind of amazing...when I was there a few decades ago, there were so many German tourists that the signs, menus, etc. were printed in both Portuguese and German...
'Zimmer Frei' signs were posted everywhere.
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