"I don’t believe Trump purposely injects errors into his work except in the form of oversimplification and hyperbole, as in the wall example."

"That stuff is intentional for sure. But for the smaller 'errors' it is more that he doesn’t bother to correct himself. I use a similar technique with my blog when someone points out a typo. Sometimes I leave the typo because it makes you pause and reread the sentence a few times to figure out what the typo was supposed to mean. The 'mistake' attracts your energy to my writing, and that’s what a writer wants. I want your focus. Some mistakes are just ordinary mistakes. But when you see a consistent stream of 'mistakes' from a Master Persuader, be open to the possibility that some of those mistakes are about controlling your focus and energy. When you first saw the title of this book, did you think to yourself that Trump doesn’t say 'bigly,' he says 'big league'? If you noticed my title 'error,' it probably helped you remember the book. And now whenever you hear the words 'bigly' or 'big league' in some other context, it will make you think of this book. The things you think about the most, and remember best, seem more important to you than other things. That’s the persuasion I engineered into the title."

This book is, obviously, "Win Bigly," by Scott Adams.

Speaking of remembering things, I'm certainly going to remember that positive spin on typos. As you might have figured out, I impulsively hit "publish" as soon as I do a first draft. Then, I proofread, and there's always at least one error to correct. I've thought about overcoming my impulsive draft-publishing, but now, I'm thinking, why proofread at all? It's better with some typos. You'll slow down and contemplate, what is Althouse trying to say? You'll have to embody thinking like me to find an answer, and that process will get my thoughts across better than if the draft had been perfect.