"... with sleep programs like Sleepio, an online sleep coach, and sleep fairs, like the one hosted last month in Manhattan by Nancy H. Rothstein, director of Circadian Corporate Sleep Programs and otherwise known as the Sleep Ambassador, for LinkedIn. For the last few years, Ms. Rothstein has been designing sleep education and training programs for a number of Fortune 500 companies. At the LinkedIn sleep fair, she taught attendees how to make a bed (use hospital corners, please) and gave out analog alarm clocks.... Sleep entrepreneurs from Silicon Valley and beyond have poured into the sleep space, as branders like to say — a $32 billion market in 2012 — formerly inhabited by old-style mattress and pharmaceutical companies.... [T]he best sleep I’ve had in weeks cost $22, and lasted 33 minutes. It was a Deep Rest 'class”' at Inscape, a meditation studio in the Chelsea neighborhood of Manhattan designed by Winka Dubbeldam, the sought-after Dutch architect, to evoke the temple at Burning Man, and other esoteric spaces, and created by Khajak Keledjian, a founder, with his brother, Haro, of Intermix, which they sold to the Gap for $130 million in 2013."
From "Sleep Is the New Status Symbol" in the "Fashion & Style" section of the NYT.
I didn't realize there was so much commercial marketing of sleep. You could almost call it — like "Big Pharma" — "Big Sleep."
But "the big sleep" is death:
Good thing there aren't death entrepreneurs flooding the market with products to help us on our way.
But maybe there are, and they're just doing such a subtle selling job, overcoming our resistance.