REPORTER: What would you say to a voter who right now will be seeing you and hearing what you're saying, saying I didn't trust her before. I don't trust her any more right now....So the question is: What would you say to a voter? And the answer — the nonanswer — is: People don't think. They're done thinking. Anything that could be in the email is already factored into their opinion of me.
HILLARY CLINTON: You know, I think people a long time ago made up their minds about the e-mails. I think that's factored into what people think and now they are choosing a president.
It sounds as though she's delivering the contents of what could have been an emailed conversation with her confidantes about what she could say to voters. I imagine a private conversation hitting upon the idea of maybe voters will think that they don't need to think about email anymore because they've already heard a lot about email, and that if they are still voting or considering voting for her, they've factored it in.
But that's not what you should say outright to voters. You should say something that makes them feel they've already absorbed and digested the email and have had their fill. You shouldn't reveal that's what you want them to think!
It reminds me of President George H.W. Bush:
"Message: I care" came in January 1992 as he was just gearing up the process of losing the election to Bill Clinton — Bill Clinton, who had a special knack for making people feel that he cared.