Here's "an advertisement intended to convince young voters not to vote for Donald Trump, conceived and produced by the Democratic Coalition Against Trump, 'the nation’s largest grassroots anti-Trump organization'..."
"We wanted it to be a little weird, a little off — why am I seeing ISIS and neo-Nazis celebrating over ‘Party in the U.S.A.’? I guess we worried it was a little too poppy at one point, but it’s just so perfect — aggressively American, and a young song that you literally party to."
Yeah, well, you never know when these things will backfire on you. What you mean to be anti-Trump could just as well work pro-Trump. You're showing the enemy, and that could make people feel that they want the strongest opposition to the enemy. Also, "Party in the U.S.A." could mostly stimulate an amorphous pro-U.S.A. feeling, and I think Trump has pretty successfully merged his brand with the general idea of America. Hillary Clinton seems to have more of the Obama-style modesty about America, more reaching out to globalism. Yesterday, I was watching TV, just casually seeing some promotional ad for tonight's Dolphins/Bengals game that had an American flag mixed in with the football images and I felt that, subliminally, this was working pro-Trump. There's no reason why images of the flag and men in football costumes running about makes any kind of an argument for Trump, but I think he's managed to make pro-America feel pro-Trump.
So you can try to influence millennials (or other groups) with flashing images and sounds, but how are you predicting what will go on in their limbic system? You can just take a chance and stimulate and see what happens. Ironically, I think that's what Trump has been doing. And it's out of control. Why not jump in?
It's the political equivalent of treating kidney stones with roller coaster rides.