While both candidates are raising huge sums from donors, their lopsided spending lays bare the difference in the two major party presidential campaigns. Clinton is running a conventional operation featuring multimillion-dollar ad buys and expansive voter outreach. Trump has kept spending down by enjoying seemingly limitless free media coverage and outsourcing the guts of his voter contact duties to the Republican Party.And he's proud of his chintziness:
"Our expenditures on advertising, our expenditures on people, our expenditures on everything are a tiny fraction. And yet we're minimum tied," Trump said Tuesday at a rally in Kenansville, North Carolina. "If you can spend less and be winning, that's a positive thing, right?"ADDED: Trump's campaign spent $30 million in August, and Hillary's spent $49 million. She put 68% of that money on ad production and ad buys. His spending — the most he's spent in a month "by far" — was — as WaPo puts it — "finally investing in some semblance of an infrastructure."
However, the billionaire continued to maintain a small campaign staff, spending just about $765,000 on payroll in August on 131 staffers, up from about $500,000 in July, when he had about 82 people on the payroll. Clinton, by comparison, had 789 people on staff last month.
Trump has bragged about his lean operation, saying Tuesday night at a rally in North Carolina, "If you can spend less and be winning that’s a positive thing, right? That’s the person you want as your president, I think.”