In a 2015 document, a branding expert recruited by the Clinton campaign advised that the candidate needed to employ “new authentic language that gets personal.” The memo notes that, “HRC...must move from Policy and Political to Personal and Purpose driven,” adding that the pivot represents the “start of the new ‘Personal and Purpose Driven’ phase of our messaging.” The document then lists an assortment of suggested speech passages.Then, I was looking at my new photos, taken with a camera that had the date mistakenly set at 2015, so I ended up in photos from last June. For some reason, I'd taken a few photos of the computer monitor in mid-June of last year. There's one of Jeb Bush announcing that he's running for President. (Who could have imagined what a disaster that would turn out to be? Not only did he never get anywhere, he sucked up all the money, depriving others of a chance to get going, and then he spent it all in a way that was worse than if he'd just burned it.) And here's one of Hillary:
Ah, yes! Hillary started off as if she were following a branding expert's advice to use new authentic language that gets personal. (I love that word "authentic." If you can fake that, you've got it made.) Remember all the autobiographical material about her relationship with her mother? She was trying to be personal and "purpose driven" a year ago, but then the very same idea was reprocessed by a hired branding experts into what she needed to do for a pivot.
And what's with "purpose driven"? I associate that with Rick Warren and "The Purpose Driven Life." So 2008! Remember when the 2008 candidates — including Hillary — sat down for a long interview with Rick Warren at something called the "Compassion Forum"? And she was all:
"You know, I have, ever since I've been a little girl, felt the presence of God in my life. And it has been a gift of grace that has, for me, been incredibly sustaining. But, really, ever since I was a child, I have felt the enveloping support and love of God and I have had the experiences on many, many occasions where I felt like the holy spirit was there with me as I made a journey. It didn't have to be a hard time. You know, it could be taking a walk in the woods. It could be watching a sunset. You know, I am someone who has [been] talked a lot about my life. You know more about my life than you know about nearly anybody else's, about 60 books worth... some of which are, you know, frankly, a little bit off-base. But I don't think that I could have made my life's journey without being anchored in God's grace and without having that, you know, sense of forgiveness and unconditional love. And I am not going to point to one or another matter. I mean, some of my struggles and challenges have been extremely public. And I have talked about how I have been both guided and supported through those, trying to find my own way through, because, for me, my faith has given me the confidence to make decisions that were right for me, whether anybody else agreed with me or not. And it is just such a part of who I am and what I have lived through for so many years that trying to pull out and say, oh, I remember, I was sitting right there when I felt, you know, God's love embrace me, would be, I think, trivializing what has been an extraordinary sense of support and possibility that I have had with me my entire life."