American voters have decided how much risk they want. Bernie Sanders and Donald Trump are the “more risk” candidates and they each outperformed expectations. Added together, the higher-risk candidates (Trump and Sanders) got far more votes than the safe candidate, Clinton....BUT: Check out Hillary's new ad:
I have said before that there are no trained persuaders working on the Clinton campaign. That comes through in all of their decisions. Their decision to use “risk” as a warning to the public at the same time the public is begging for more risk is an enormous persuasion error. It borders on a self-kill shot.
To be fair, Trump scares the pants off of about one-third of the public. So “risky” will hit home for those voters. The problem for team Clinton is that Trump has complete control of his persona. All he needs to do is act less risky for a few months to prove his campaign persona was all for effect. That process is well underway.
May 4, 2016
Scott Adams notes the Clinton campaign is going for the "too risky" attack on Trump, but predicts it's not going to work because...