"Most aspiring First Ladies chase accessibility to the point of absurdity—Teresa Heinz Kerry called herself an 'African-American' when she spoke to black audiences—but Melania positions herself as aspirational, playing ice queen rather than soccer mom. Not only does she never joke about her husband; she is entirely self-serious. The most un-American thing about her is that she is discreet about her weaknesses. She doesn’t attempt to bond by deprecating herself. She makes no apologies for her twenty-five-carat diamond (a gift from Trump for their tenth anniversary), her formal life style ('He’s not a sweatpants child,' she has said, of Barron), her multiple houses ('Bye! I’m off to my #summer residence #countryside #weekend')."
From "The Model American/Melania Trump is the exception to her husband’s nativist politics" in The New Yorker. (Worth clicking through for the Barry Blitt illustration, which captures, among other things, her ever-smizing eyes.)