Said the great graphic design artist Milton Glaser — he of the great "I Love New York" campaign — about his work for Rhode Island branding, including "Rhode Island: Cooler and Warmer," which got thrown out summarily after it was mocked on social media.
Mr. Glaser said he felt the use of Iceland in the video and the other mistakes in the rollout prejudiced people against the end product. “We didn’t have a chance,” he said.I had to make a new tag for Rhode Island. I think it's the very last state I've blogged about — I'd thought I already had a tag for every state — and it's a story of it not getting respect. Oh, Rhode Island. You can use that previous sentence as your slogan if you want.