1. He didn't even know that picture of Heidi Cruz he retweeted was supposed to be a particularly bad picture of her.
2. Sykes replays that ad with women reading old Trump quotes about women. Trump's response is about all the women he's hired and put in high positions. Look at his actions. And he was "a celebrity," going on Howard Stern and such, not thinking about how it would sound if he were to run for office.
3. Trump has said Wisconsin is doing terribly. Won't that make Scott Walker look bad? Trump says he got the info from TIME Magazine.
4. Isn't Trump's claim to be a conservative just "a giant fraud"? Trump says he's a strong conservative, but trade might be an exception. When it comes to trade, he's for "smart trade."
5. What would happen to the price of goods if Trump imposed the tariff he's threatened? Trump says it will never happen. You just need a threat to get a good deal. Sykes asks how's that going to work if you just revealed it's a bluff? Sykes chuckles at what he clearly thinks is a gotcha. Trump ignores it.
6. If you can't unite Republicans, how can you unite the country? How can you beat Hillary? Well, he will beat Hillary, Trump asserts. And he's a businessman, and that's what this country needs. We're getting ripped off! Sykes breaks in: How are you going to work with Congress? How will you get along with Paul Ryan? I'm not surprised that Trump simply says he'll get along.
7. Sykes: "Mr. Trump, before you called into my show, did you know I'm a #NeverTrump guy?" Trump: "That I didn't know." Sykes splutters a bit, perhaps slightly wounded that Trump didn't care enough to find out about him. Trump makes a good interpersonal move, stating that he knows Sykes is "an intelligent guy" and "You know what's going on." And that's a segue back to an issue... NATO. Which is kind of amusingly backhanded, because Sykes wanted to talk about himself. But why is Sykes's #NeverTrumpishness significant to Trump? Trump goes on many shows and probably rarely is the interviewer a supporter. What does "NeverTrump" add to the standard opposition? It's not as if his other hostile interviewers are in a not-now-but-possibly-later frame of mind. They're all presumptively NeverTrumpers. How can it faze him?
8. Sykes gets back to the issue he began with, Trump's retweet of the photos of Heidi and Melania. Sykes couches it is some kind of statement about not beginning the show with the standard Wisconsin hospitality, but he immediately moves to badgering Trump about apologizing. Does Trump ever apologize? Sykes wants to know. Unsurprisingly, Trump brushes past the abstraction of whether he ever apologizes and goes on again about how Cruz owes him an apology for that ad with the GQ picture of Melania and there's a repetition of all the business that began the show: That ad was independent of the Cruz campaign (Sykes), but Cruz knew all about it (Trump). Sykes advises Trump about the people of Wisconsin: The people of Wisconsin would like to hear him say the candidates shouldn't be talking about each other's wives. Trump says that's great. He agrees... but Cruz started it. Sykes reacts to the "he started it" with: "We're not on a playground." Trump agrees, and: "My views are not playground views. My views are that our country is losing on every front...." And there he is back on the issues. He rattles off his issues — NATO, the Second Amendment — and the clock has run out and Sykes can only get in the thanks for coming on the show.