Here's the NYT article about it:
The centerfold... Dree Hemingway, a great-granddaughter of Ernest Hemingway — cavorts in the buff. But this is the Garden of Eden after a bite of the apple, and our Eve, while amused, seems a bit embarrassed. In one shot, it’s as if someone has just stolen her clothing, leaving her to hide as much of herself as she can with both hands.It's like they're testing out the theory that my parents' generation propounded half a century ago: It's sexier to leave something to the imagination.
Ms. Hemingway and other featured women in the issue are unretouched.... Some images in the March issue are grainy, and all feel more impromptu than posed. The magazine has adopted the unadorned, point-and-shoot aesthetic made famous by American Apparel ads and fashion photographers like Terry Richardson.
And by "my parents' generation," I don't mean my parents. My parents had Playboy out and proud on the coffee table in the living room in the 1950s and 60s.