A business is something that is trying to make money. If you’re in a town and you’re trying to sell hamburgers, and everyone wants pizza, you’d switch to pizza. But The New Republic believes in hamburgers. We think you need hamburgers, and we will continue to make hamburgers and try and persuade you to eat them.Maybe I could imagine a restaurant that believes in vegetables — believes to such a degree that just getting you to eat them is all they want. They? A restaurant is an "it." The "it" doesn't believe. There's a "they" there for any belief to be going on. And there can be people working through a corporation who intend to stick to their beliefs. It's hard to imagine people caring so much about other people eating hamburgers — thinking "you need hamburgers" — that they'd invest and work in a restaurant that only lost money. You know, maybe Chait's writing would be more persuasive if he made good analogies.
But let's upgrade the analogy to a restaurant that serves locally grown organic vegetables and refuses to switch to cheaper, commercially grown stuff. Now, that we've got something we can imagine, we're empowered to see what's really wrong with Chait's analogy. The people running that restaurant would still want to make money, and they sure wouldn't want to lose money. And it would be a business.
It's bizarrely anti-business to think that if something is a business, making money is its only value. This is the same problem we saw in the context of the Hobby Lobby case, where some people thought that a for-profit corporation could not be protected by the Religious Freedom Restoration Act. If it was for profit, they argued, how could the people working through it have any religious values worth protecting? The corporation should have to be not for profit to merit any protection.