Here's the ad:
Other things to think about: Should Walker concentrate ads on Mary Burke's family's company? Which voters are susceptible to arguments based on Trek's use of Chinese labor to makes its bikes? Which voters are susceptible to the argument that Mary Burke would make a good governor because her family has a business that makes great bikes? If I'm riding around on my Trek bike, am I a rolling ad for Mary Burke?
ADDED: Instapundit says:
[A]ttacking Dems on hypocrisy that will hurt them with their base is an excellent turnout-reducing strategy. People bothered by these ads won’t vote for Walker, necessarily, but they’ll be less likely to show up at all. Same reason people should go after Democratic officeholders who pay women less than men.And as I said in the comments a few hours ago:
I think Walker is trying to deprive Mary Burke of an argument she wants to use: That Walker didn't keep his "promise" to cause X number of jobs to come into being in Wisconsin.As you can see from this Green Bay Gazette report, Burke does use that argument. Democrats are fixated on 250,000 as the number of jobs Walker promised. PolitiFact is keeping track of the statistics here.
It's his preemptive "Yeah, you're worse."