"... if they're positioned intelligently, will reap a profit. I think we're positioned really well."
Somebody's going to make money. But there are big differences between business in alcohol as alcohol was re-legalized and what is happening now with marijuana. The guy quoted above, who says he's been high since he was 13, has been "positioning" himself by doing things like paying $4.2 million for the URL marijuana.com. I think I'd rather be the guy who sold the URL for $4.2 million. There will be winners and losers in this game, and many of the players are high.