Stephen Colbert is a comedy professional, and he got in trouble and had to distance himself from a Twitter feed that goes out under his name but is really PR from the network Comedy Central.
All the PR hack was doing was quoting something Colbert — in his right-wing jackass character — said on his show:
"I am willing to show #Asian community I care by introducing the Ching-Chong Ding-Dong Foundation for Sensitivity to Orientals or Whatever."That's hilarious in the context of the announcement, by Daniel Snyder, owner of a football team with a name that many people find offensive, that he's creating the Washington Redskins Original Americans Foundation.
Comedy is hard. I guess Colbert did well enough on the show itself, but taking the biggest laugh line and isolating it in a tweet exposed him. Most people who read that Twitter feed probably get it, so it works to drive traffic to the show's website, where you can watch the clip. But it's also easy pickings for those who have their own agenda.
Often it's your enemies who take your statements out of context, but with Twitter, you do it to yourself.
Or your network — getting followers for its promos by looking like you — does it to you.
The network really only wants the numbers, and if racists and racially insensitive assholes get a kick out of your insensitive asshole character, does Comedy Central care?