"He" = Jeff Bezos.
Lots of fascinating things in the article, which feels quite biased against Amazon and in favor of all the publishing industry people who have lost out and who did submit to interviews. Sample:
Several editors, agents, and authors told me that the money for serious fiction and nonfiction has eroded dramatically in recent years; advances on mid-list titles—books that are expected to sell modestly but whose quality gives them a strong chance of enduring—have declined by a quarter. These are the kinds of book that particularly benefit from the attention of editors and marketers, and that attract gifted people to publishing, despite the pitiful salaries. Without sufficient advances, many writers will not be able to undertake long, difficult, risky projects....Note the class politics rhetoric, deployed in the interest of the snootiest publishers and "gifted people" who work for low pay in publishing. Packer quotes an elite publisher who complains that "Amazon has successfully fostered the idea that a book is a thing of minimal value... It’s a widget." A book is just another object that can be purchased. Packer says Amazon has conditioned people "to think that books are worth as little as a sandwich."
The quest for publishing profits in an economy of scarcity drives the money toward a few big books. So does the gradual disappearance of book reviewers and knowledgeable booksellers, whose enthusiasm might have rescued a book from drowning in obscurity. When consumers are overwhelmed with choices, some experts argue, they all tend to buy the same well-known thing.
These trends point toward what the literary agent called “the rich getting richer, the poor getting poorer.” A few brand names at the top, a mass of unwashed titles down below, the middle hollowed out: the book business in the age of Amazon mirrors the widening inequality of the broader economy.
Hey, a sandwich is worth a lot, and books don't need to be objects. There's so much readable material that is available digitally and completely free, including the greatest books (and blogs!) ever written.
Disclosure: That last link is an Amazon link, and I am personally part of Amazon's scheme to win everybody over to their side. I'm also one of the many writers who earn money through the Amazon Associates program, which lets readers channel income to writers they like, writers who add, every day, to the writing that's available free, that's causing people to buy fewer books. You can buy sandwich bags and sandwich toasters and send money to writers.