"Will.i.am is not suing Pharrell Williams... What Will.i.am has done is what any trademark owner must do to protect and maintain a trademark. This is a run-of-the-mill trademark dispute that has been going on since late last year. In order to avoid weakening or losing his trademark, Will.i.am has an obligation under trademark law to monitor and defend his trademarks against confusingly similar marks. Will.i.am has registered several trademarks, including 'I AM', which is also emphasised in, and a significant element of, his professional name. We think their proposed trademark is too close to our registered and common law trademarks. They disagree. We hope to work out a sensible compromise that will allow both parties to move forward without unnecessary acrimony."So don't call this suing AND don't call yourself "I am," especially in the music business and where you seem to be exploiting the "William" name and the simple cleverness of seeing the "I am" in William, and anyway, your name is Williams, with an "s," so that's some awkward appropriated cleverness. Like I ams. So go infringe on that dogfood, why don't you? Or... I mean... cease this unnecessary acrimony.
By the way, I thought God owned the trademark on "I am":
I Am that I Am (אֶהְיֶה אֲשֶׁר אֶהְיֶה, ʾehyeh ʾašer ʾehyeh...) is a common English translation... of the response God used in the Hebrew Bible when Moses asked for his name (Exodus 3:14)....If God is I Am that I Am, then Will.i.am must already be an OTHER I am. Suggested legalistic argle-bargle: one more reason for Pharrell Williams to step back.
Ehyeh-Asher-Ehyeh (often contracted in English as "I AM") is one of the Seven Names of God accorded special care by medieval Jewish tradition. The phrase is also found in other world religious literature, used to describe the Supreme Being, generally referring back to its use in Exodus.