I expect to see a nice-looking Jesus, but this is nice-looking to the point of too nice-looking. How nice-looking is Jesus supposed to be? Also, where did he plug in the blow dryer? At some point you'll say that's not Jesus, but, oddly enough, this isn't at that point.
What does it take for an image to be perceived as Jesus? Here, the words are a big influence. Let's strip away the context.
That seems less like Jesus than the slices of toast that evoke the Shroud of Turin. What's happening with the toast and this stingray and so forth is a mental process called pareidolia — the perception of meaning in "a vague and random stimulus." It's "a type of apophenia, seeing patterns in random data." The lack of detail invites our mind to provide the completion. We instinctively want to see something, and so we do. It's hardly surprising that our fulfillment often (but not always) gravitates toward the divine. The problem with the picture on the new leaflet is that it's too detailed and specific, and that blocks the creative contribution of our minds. Jesus looks like a particular guy, and that can't be Him.
And here's a story about a man who was kicked out of a darts tournament for looking like Jesus:
[Nathan] Grindal, 33, who has long hair and a full beard he started growing four months ago, was sitting in the crowd at the tournament when some nearby spectators began to chant, "Jesus! Jesus!" during the final match between Phil Taylor and Kim Huybrechts, ABC News reported. Others joined in the chant, until most of the 4,500 people in the arena were chanting the Almighty's name.Grindal looked like this:
It got so raucous that security staff decided to remove Grindal, fearing his presence was upsetting the concentration of the players, as well as hurting the enjoyment of the viewers at home...