Though it collects Dylan's highly precious unreleased studio outtakes and live recordings from 1962 and 1963, Sony is putting almost no promotion behind the collection....Although this no-promotion thing works as a kind of promotion, viral promotion. But apparently, this release isn't about selling product at all. It's about preserving copyright. After 50 years, if nothing is done with a recording, the European copyright would expire. By doing something — next to nothing — the copyright can be extended for another 20 years. So they put out a 4-CD set — only 100 of them.
Obviously, ultimately, this is a product that will be mass produced. But it's not what Dylan wants to put out now, and it doesn't hurt business, in the long run, to have this enticing rarity out there getting people advance-excited over what is only 86 outtakes from the Times-They-Are-A-Changin' days.