The Rush Limbaugh show is on in a few minutes. I'm live-blogging it.

11:06 CT: "I knew it was getting bad..." He got a busy signal trying to call himself to cancel his own advertising for his Two If By Tea product. He begins with a joke. Then gets serious. He's going to explain what the apology really means. And people haven't understood it. His error was "becoming like" his critics by using "those 2 words." He tries to "maintain a very high level of integrity," and those 2 words were "uncalled for... and I, again, sincerely apologize to Ms. Fluke." He never thought she was "either of those 2 words." He never uses those words, he asserts, and by using those words "I descended to their level." If you descend to the level of your opponent, he says, "They win." "There was no ulterior motive... no speaking in code... That's why I apologized."

11:10: At this point, Limbaugh details the the time line of the controversy, beginning with Issa's hearing. "Democrats tried to play a game" with that hearing. The hearing was originally not about contraception, but because Obama has a problem with women voters, Democrats decided to make the hearing about contraception and therefore to replace their male witness with the female Sandra Fluke (in violation of the committee's rules), Limbaugh said. This led to the spectacle of Fluke's exclusion, and then the Democrats' subcommittee staged testimony with Fluke, which, Rush asserts, showed her not to be the kind of expert who belonged on Issa's panel. Fluke "gave vague examples based on unnamed friends."

11:18: Georgetown is a Catholic University, Limbaugh says. Fluke didn't need to choose to attend that institution. "Why are you really there? Actually, they know what they're doing. They intentionally" choose institutions like this in order to work within them, trying to change them, he says. And Obama is trying to force these institutions to pay for birth control, over their moral objections. And the Democrats used Fluke to advance their agenda, he says. He wishes he'd said that last week. He focused on the idea of her having frequent sex because he's trying to be entertaining and it was relatively easy to do. That was the wrong focus. "I acted too much like the leftists who despise me.... It's way beneath me. It was wrong. I apologize — because I succumbed."

11:27: "The left... the media... giddy that some advertisers are leaving the program." But these advertisers have "done very well" through using his show to reach his audience. "They've decided they don't want you.... This show is about you, not the advertisers." He knows he's successful because of the listeners.

11:33: Intro music to this next segment is "Higher Ground." The previous segment began with "She Bop." Rush says he rejects millions of dollars in advertising because he puts the audience above the advertisers. He rejected GM, he says.

11:35: "The advertisers who don't want you — fine, we'll replace them." He criticizes those "on the left" who pressured the advertisers. That's not something he and his people do.

11:37: "I'm not waiting for apologizing from people on the left" who say "despicable" things. He mentions Bill Maher and Sarah Palin. "Don't expect apologies." He's portraying himself as on a higher level — "Higher Ground" — than his critics. He apologizes (for sinking to their level), and they don't apologize (it's their level). And they don't respect you, the people who make up his audience, who mean so much to him.

11:38: He quotes Tocqueville: "It is indeed difficult to imagine how men who have entirely renounced the habit of managing their own affairs could be successful in choosing those who ought to lead them. It is impossible to believe that a liberal, energetic, and wise government can ever emerge from the ballots of a nation of servants." That sets up a more general attack on Obama and the Democrats.

11:52: I won't live-blog all 3 hours of the show, but I'll listen to the rest on podcast later. To sum up:

1. Rush emphasized his high values and his apology for falling from them.

2. He characterized the left as consistently behaving at the level that he unfortunately descended to and as never apologizing for that behavior.

3. He wishes he'd emphasized what really matters, which is how the Democrats played Issa's committee to try to help Obama with his problem appealing to women voters. [ADDED: I note that he helped the Dems win at this game.]

4. He loves his listeners and does the show for them, not the advertisers, of whom he has plenty champing at the bit to get onto the program.