I read the much-linked Marc Ambinder post "Top Ten Reasons Why The GOP Website Relaunch Is Fizzlin'." (The word "fizzlin'" distracted me immensely. I wasted time checking Urban Dictionary — "fizzle" means fool, you know — and only eventually decided that Ambinder either meant the ordinary English word "fizzling" — and he didn't even mean it sarcastically, despite the dropped "g" — or somehow he mean "sizzlin'" sarcastically.)
So I took a look at the website myself. Basically, it's too red and too social-media-y for me to look at it long enough to form an opinion, but I did like this history page, though I had a hell of a time going back and finding it just now. (It's "Accomplishments" on the "Learn" menu.) I'm no expert on website design, but I hate fooling — fizzling? — with pull-down menus. I liked the stable, elegant black-and-white photographs on the history/accomplishments page, and I wish more of the site had that sort of calm stability — which is what I want from my political leaders.
As for the effort to rebrand the party to be all about young people, women, and minorities... It's kind of touching. Or lame. Funny? Awesome?