Let's look at my Site Meter. Here's the image, captured at 7:45 AM CT, ranking the search terms that brought people here:
Now, I know some of this is caused by this comment, which continues a discussion we were having back here about....
If I spell it out, it will seem as if I'm just writing this post to get traffic.
The search for "arches national monument collapse" seems metaphorical in this context.