[George L. Jones, the chief executive of the Borders Group said]: at Borders, “you browse, buy a latte, read a magazine. It’s entertaining.” The televisions are “another way that we can bring knowledge and entertainment,” he said....This is what we get for not buying the books.
Mr. Jones said Borders customers tend to be “highly educated, more affluent” and spend an average of an hour in the store, making them catnip to many advertisers. “It’s becoming more and more difficult to reach people,” Mr. Jones said. “Newspapers are not as effective as they used to be. Television is not as easily reachable as it used to be. This becomes an attractive option.
ADDED: Me, I bought those noise-cancelling headphones I was talking about back here. You can put them on and use them with no music at all, just to make yourself almost deaf. It's quite eerie. But to wear headphones in a bookstore... that would wreck the social aspect of it. You want to eavesdrop and talk to a person who's looking in a section you found interesting too. If advertising screens take over our social spaces, we'll have to curl up into our shell even when we leave the house to try to get out of our shell. How will you ever meet the love of your life in the future?