Is this ad offensively homophobic?
The Gay and Lesbian Alliance Against Defamation and the Human Rights Campaign complained and got Masterfoods to withdraw it (after it played during the Super Bowl). I wonder if non-activist gay people and gay-friendly non-gay people are offended by that ad. I think it's funny. It makes fun of guys who are afraid of being gay, which isn't endorsing homophobia. It's mocking it. And what do they do when they feel compelled to "do something manly"? They rip hair off their chest. Hair on the chest is a longtime symbol of masculinity. And de-hair-ifying your chest is a metrosexual thing. And the fact is, they showed two men in a big, sweet open-mouthed kiss.
So the complaint is not only humorless, it's obtuse.
ADDED: Americablog is horrified and outraged by the ad. I disagree, but accept the point that idiots could view the ad and learn the reaction of violence. Given that there is anti-gay violence, one ought not to fool around with material like this.
MORE: As you can see at the Americablog link, there were follow-on ads that exacerbated the problem. And as the commenters point out, the original ad, even if funny and not homophobic, is still not a good way to promote a candy bar.