April 15, 2006

"Searching for the male equivalent of chick lit, but ... frightened when they actually saw what it looked like."

How "fratire" found success:
Many of the books in the fratire genre began online, either organically or out of necessity because mainstream publishers would have nothing to do with them. [Tucker] Max said that despite receiving approximately 60,000 visitors daily at TuckerMax.com, he got "zero interest" when he initially pitched his book.

"Bro, when I say 'zero interest,' I mean zero," he said, taking another slug of beer.

Frank Kelly Rich, the 42-year-old editor of Modern Drunkard magazine and the author of the book "The Modern Drunkard," said that it took the Web to help fratire get around the hang-ups of mainstream publishing houses that professed to be searching for the male equivalent of chick lit, but which were frightened when they actually saw what it looked like.

"The publishing houses filtered out anything politically incorrect or offensive," he said. "It took the Internet to show them what was popular and now they're going after it. Before that, they would just guess."
Well, isn't it that mainstream publishing houses reject pornography, even though it's extremely popular? I don't get this accusation that mainstream publishers are clueless about what men want to read. Everyone knows pornography is popular. Aren't these publishing houses just looking at the big picture for them and seeing that they have to preserve some overall standards?

By the way, Max went to law school (University of Chicago and Duke).

12 comments:

knox said...

"Tucker Max" and "Stanley Bing" should do lunch

Bissage said...

Ann Althouse asked: "Aren't these publishing houses just looking at the big picture for them and seeing that they have to preserve some overall standards?"

If "these publishing houses" are now publishing pornography, then the answer must be "no." I had to read the article a gazillion times to separate the fratire-succeeds-despite-adversity wheat from the try-a-free-sample-of-pornography chaff. But once I did, I think I got the point, which is that there is a market for pornography in book form but that book publishers were skeptical. Ultimately, book publishers were persuaded to take a chance by authors who used their internet success as part of their sales pitch.

SippicanCottage said...
This comment has been removed by the author.
Ann Althouse said...

The first time I saw Andrew Dice Clay, I took him to be a brilliant critic of masculinity. Then everybody just got mad at him and made him go away.

And note: I'm not labeling Max's writing pornography. I really don't care where the line is between pornography and writing that has graphic descriptions of sex that wins literary respect. I'm just saying that mainstream publishers seem to think it's important to preserve their reputations by conceiving of such a line and staying on the literary side of it. Max's writing is so unpretentious that they snubbed him. That's not surprising.

Palladian said...

Don't trust writers that call you "bro" unless they are your brother. Tiresome.

And since when is Andrea Dworkin "chick lit"?

chuck b. said...

Men like reading about "indifference, alienation and lack of emotional responses". Women like books that "legitimize the female sexual experience".

john(classic) said...

guylit?

Here is what Operation Paperback lists as most requested by soldiers in Iraq:

"Troops have requested the following genres: action, bestsellers, biographies and memoirs, fantasy, history, horror, mysteries, science-fiction, true crime.

Do not send romances unless specifically requested by the individual. Our troops have received a disproportionate amount of this genre.

***

Department of Defense policy prohibits the distribution of materials that are: sexually-oriented or racist. In addition, volunteers cannot send large shipments of religious materials, though religious materials (ex. a single holy book) can be shipped if requested by an individual.

***
All books going to Saudi Arabia, Kuwait and other predominantly Muslim countries must not show any female skin from the neck to the knees, either on the cover or anywhere inside the book. Do not send material critical of Islam (or any other religion for that matter)."

Maxine Weiss said...

John Updike's "In the Beauty of the Lilies".......you'd be shocked at the amount of pornography in that, going by their description. But it's John Updike, Pulitzer Prize Winner, and it was a huge sage spanning 100 years.......so I guess pornography is ok in that case.

Do they consider Philip Roth's "Portnoy's Complaint" porno too?

If you win a pulitzer, or Nobel, anything goes, I guess.

--All these labels. To me, it's all ....Literary Fiction, but I don't know branding, I guess.

Peace, Maxine

Maxine Weiss said...

Max and Dworkin are both on the wrong side of culture. They try to hard.

Took a gander at Max's site: All that fratboy stuff get's old after awhile. Comes off as quite desperate. The graphic porno is the least of it.

But, when you look at it in context of all the other junk the publishing houses routinely gush over.......Max should get a place at the table....not anymore, or less, cliched than other stuff that hits the store shelves.

His audience, in 20 years, might not relate anymore. Hopefully he'll grow and evolve with 'em.

Peace, Maxine

knox said...

geo-- I'm always looking for book recommendations, and will try the ones you suggest. I don't know if you ever read "Bridget Jones Diary" but I was pleasantly surprised at how fun (and funny) it was. also good for light spring/summer reading.

John Updike.... I had to read "Rabbit, Run" for a Modern Fiction class in college. Gag. I can't stand how he writes. If somebody tried to write the most boring, untitillating porn ever, they couldn't do better than him.

Ann Althouse said...

Knoxgirl: I think the "untitillating porn" is meant to be sad. The difficult thing is to write about bad sex, because it tends to be titllating just because it is sex. Tom Wolfe got similar criticism for his recent "I Am Charlotte Simmons," but he's trying to say the sex was terrible. Of course, this is the stuff editors find literary even though it's full of sex. The sex in "Portnoy's Complaint" was supposed to be bad sex, even though it was also very funny.

Crommers said...

I don't see how male "chick-lit" is any more (or less) politically incorrect than the female equivilant. I think the problem is publishing houses perceive there is a macho stigma attached to it ... women read chick-lit where as men don't. This is absolute rubbish. I have had plenty of emails in connection with my 2 novels, Worlds Apart and 12 Months. Men email me to say that they thought they were the only people who thought/felt like this and were always too scared to say. On the other hand, women are also intrigued to read from the male viewpoint.
However, publishing house won't touch my work with a bargepole ... that could be because it's crap though and not to do with the genre

www.leecrompton.com